Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic listings.

If you’re a retailer running shopping ads, this is one update you need to know about. Here’s what Google is announcing today at Google Marketing Live.

New swipeable shopping feed on search. Organic results will be joined by shopping ads in one larger swipeable visual feed. Here’s what it looks like:

Google has been working to incorporate a more visual display for apparel queries on mobile since September. But shopping ads have still been displayed in the same fashion.

These new ad formats will be available via Search or Performance Max campaigns and all of the imagery will come from advertiser-provided assets for apparel queries.

“These will be clearly labeled as ads and will be eligible to appear in dedicated ad slots throughout

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