Half of Brits say they can’t stop online shopping in lockdown

Brits are turning to online shopping to boost their mood and fill their time during lockdown. Photo: Tim Goode/PA Wire/PA Images
Brits are turning to online shopping to boost their mood and fill their time during lockdown. Photo: Tim Goode/PA Wire/PA Images

With after-work drinks cancelled and weekend brunches postponed, Brits have turned to online shopping to fill their time and give themselves something to do.

In a survey of 1,500 UK adults by price comparison site Idealo, nearly half (48%) of Brits said online shopping has made them feel happier during the COVID-19 lockdown, with almost a third (31%) admitting to making a purchase every single week.

What’s more, nearly half said they have become “obsessed” with buying things online since lockdown began on 21 March, while 39% admitted to buying something they “wouldn’t normally buy.”

READ MORE: Coronavirus — Top tips to save when shopping online in lockdown

A third of those surveyed said they have been buying items for their home, with home and garden being the most

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Fourth of July Fashion Sales You Don’t Want to Miss

The July sale events have kicked off ahead of the long weekend. Major retailers and brand names are offering deep discounts for July 4th.

Shop markdowns across fashion categories, including clothing, shoes and accessories, for a limited time. This is the time to purchase a dress or a pair of sandals for summer on discount.

Whether it’s a sitewide sale or discount on select styles, these July deals are some of the best you’ll find this summer. Revolve, Intermix, Alice + Olivia, Bloomingdale’s and Ray-Ban are among the fashion favorites participating in the July 4th sale.

Happy July 4th shopping, and check back as ET Style keeps you updated on the best new markdowns and deep discounts as retailers go live and announce their sales.

Quay’s BOGO Sale: sunnies and blue light glasses sitewide through July 5.

Adidas is letting you save 25% sitewide with the code SUMMER

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Macy’s Black Friday in July

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Slashing prices on homeware, kitchen items, clothing and beauty products, Macy’s is hosting a Black Friday in July sale with huge discounts that match those you would normally see around Thanksgiving. Brands like KitchenAid, Tommy Hilfiger and Martha Stewart Collection are participating, giving shoppers the opportunity to purchase thousands of high quality products at low prices. The sale is active through July 13.

While Macy’s typically holds a clearance event towards the end of the summer, Michael Bonebright, consumer analyst for DealNews.com, said this year’s sale is earlier and filled with “unusually good” discounts. He attributes the sale to Macy’s

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How Harry Styles, Marine Serre and Emily in Paris influenced wardrobes this year



Lily Collins standing next to a body of water


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While the Covid-19 pandemic has played havoc with the way we dress in 2020, it’s far from being the only influence on wardrobes this year. British singer Harry Styles, French fashion designer Marine Serre and the Netflix show Emily in Paris also inspired people’s shopping habits, according to the Year in Fashion 2020 report from the global fashion search platform, Lyst.

So 2020 is and always will be a peculiar kind of year, marked by the Covid-19 pandemic, mass lockdowns around the world, and profound changes in the way we do things like shop and work.

It’s also been a year of activism, with movements like Black Lives Matter that have influenced various domains such as culture and fashion.

As the end of the year approaches, it’s time to take stock, and it’s no surprise to see that our wardrobes have been inspired by the

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