Amazon Is Opening Its First Ever Virtually Advanced, In-Person Fashion Clothing Store, Twitter Reacts

Amazon announced on Thursday that it will be opening Amazon Style, its first-ever in-person store inside a mall, which will be dedicated to fashion and clothing.

The store opening at Americana at Brand, a mall in Glendale, California, is expected to take on a new concept of clothing shopping by allowing customers to personalize their experience virtually. Amazon is calling it an “elevated” shopping experience.

“Amazon Style completely reimagines what’s possible in the fitting room, turning it into a personalized space where customers can continue to shop a seemingly endless closet of great styles. When a shopper enters their fitting room, they will find the items they requested while browsing the store, plus additional options chosen based on their preferences,” said Simona Vasen, managing director of Amazon Style in a release.

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20 Minutes With: Personal Shopper and Fashion Consultant Lilya Yasmina Chair

London-based personal shopper Lilya Yasmina Chair.

Courtesy Lilya Yasmina Chair

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Just because someone is successful doesn’t necessarily mean they look successful. Working long hours in any profession might mean forgoing the latest trends in style and fashion.

Lilya Yasmina
Chair. The personal shopper and style consultant will stand in for the haute couture victim of means. Working around the world from her London base, Chair, 40, prides herself on leaving her clients’ looking and feeling better.

Trained by years as a buyer and scout in the fashion and beauty industries, Chair makes it her business to track the latest trends, hottest designers, and most popular looks in casual, business, and nightlife fashion. She took her insights and experience into a private practice, treating the fashion ills of individual clients seeking professional help to update and maintain their personal style.

PENTA: What does a fashion consultant and

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Save up to 30% on kitchen, home, fashion and more

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.

If you’re planning on doing some shopping during your three-day weekend, HSN has you covered with hundreds of massive markdowns on some of our favorite brands. For a limited time, you can save big on home essentials, kitchen tools, fashion pieces and so much more at HSN. 

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Now through Monday, January 17 you can save as much as 30% sitewide at HSN. To sweeten the sales even more, you can also scoop discounts of up to 50% on clearance products and enjoy free shipping on clearance purchases of $75 or more. New to HSN? Enter coupon code HSN2022 at checkout and save an

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50 best fashion boutique shops to shop local from, across the UK in 2022

We’re a nation that loves to shop clothes, shoes and accessories, and luckily for us there are amazing boutiques the length and breadth of the country ready to cater to our every style whim.

Since the start of the pandemic in 2020, the idea to shop local really took off and since then, we’ve really stood by independent shops and boutiques – aiming to support smaller businesses when and where we can.

Fashion boutiques are a great spot to pick up clothes and accessories that you can’t find on every online retailer’s website – or that you won’t see worn by ten other women who went to Zara. They’re a great spot to pick up a treat for yourself or friends and family too.

If you’re on the hunt for a new look for the new year- and opting for something a little more unique – we have compiled

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