Despite the coronavirus, wedding season is back — with a slight twist. Brides appear to be leaning into vintage dresses for their big day. The desire for vintage gowns may be influenced by multiple factors: sparse stock in stores because of pandemic production lags and shipping delays; an increasing shift toward sustainable fashion; and tastes awakened by the Regency style of “Bridgerton” and the ’70s-style wedding gown donned by Lady Gaga as Patrizia Reggiani in the “House of Gucci” film.
What’s certain, though, is that the pre-loved gown business is booming in Los Angeles, where the vintage fashion market runs deep. Local shops are bustling to serve options for the bride’s big day, rehearsal dinner and after-party, as well as for guests and mothers of the couple.