Though stay-at-home orders have ended and certain retail stores have reopened, not all consumers are rushing to return to their pre-coronavirus shopping habits.
Consumer research company First Insight has been tracking shoppers’ sentiments amid the COVID-19 pandemic since late February. The most recent survey, conducted on July 10, 2020, found that many shoppers are uncomfortable with in-store interactions, and that safety concerns are rising over time in some cases.
Fashion, beauty take a hit
While consumers have been looking forward to returning to their pre-coronavirus routines, many may be finding that it’s taking longer than expected. For example, many shoppers are still afraid to try on clothes. In fact, 68% of women surveyed in July said they felt unsafe trying on clothes in dressing rooms, up slightly from 65% of women previously surveyed in April.
An even higher percentage of women (80%) noted discomfort with trying out beauty