Italian Luxury Retailers Get Digital Push

The year just ended has been significantly challenging for the fashion retail industry, which had to deal with multiple lockdowns and consequently with piles of unsold merchandise. But in 2020 Italy’s top luxury stores made significant investments that, in the year ahead, should help them maintain their position among the leaders in global independent retailing.

One of the most anticipated launches for 2021 is the debut of the new10 Corso Como-the-global-shop” digital platform, the fruit of the partnership unveiled last September between 10 Corso Como and its founder Carla Sozzani and Italian high-profile retailer Tiziana Fausti. The new digital project will be aimed at translating 10 Corso Como’s unique shopping experience, created over the past three decades with its mix of fashion, art and design, into the virtual environment. While units in New York, Japan and China have been shut down, 10 Corso Como, which has gone through financial troubles in the past few years, currently operates its historic shop in Milan, as well as two stores in South Korea. There are also two corners with 10 Corso Como logoed products in Tokyo, in a partnership with Sogo and Seibu, and in Taipei.

Already one of the most successful independent retailers online on a global scale, Modes will seek to reinforce its digital presence in 2021 with the launch of a new online retail platform, which will make its debut over the next few months. Internally managed by the company, the digital platform will feature the same “curatorial” experience that Modes seeks to create in its physical stores in Milan, Trapani, Favignana, at Sardinian luxury resort Forte Village, in Portofino, as well as in St. Moritz. “We don’t want the online store to be a catalogue,” said Modes chief executive officer Aldo Carpinteri. “Also in the digital environment, we want to create something unique, something that can really reflect Modes’ personal and distinctive take on fashion.”

At the same, Modes will expand its physical presence this year with a key opening in Paris. As reported, the company has secured a location on Avenue Montaigne at the corner of Rue François 1er that it will transform into its first multibrand store in the French capital’s luxury district. The store will be designed by Berlin-based architecture studio Gonzalez Haase AAS and it will span over two floors, along with the basement, which will be used as a warehouse.

While its attention has been focused on creating high-end physical shopping destinations, Dolomites-based luxury retailer Franz Kraler will make its digital debut in 2021. “It took a while to develop this project since we really wanted to create something special and unique, which could really translate our own identity, deeply rooted in the love for the mountains surrounding us and in the passion we put in everything we do,” said Daniela Kraler, who, with her husband Franz and her son Alexander, runs stores in Cortina d’Ampezzo, Dobbiaco and Bolzano. In the South Tyrol’s capital, Kraler unveiled a new shop on Nov. 3, on the eve of the second lockdown imposed by the Italian government to contain the pandemic.

“We decided to open anyway, even for only one day, to send out a message of positivity and support to our own region,” said Kraler, who explained that the shop, featuring a cozy, intimate atmosphere, carries an edited selection of ready-to-wear pieces and accessories from leading brands. In December, Kraler also teamed with Louis Vuitton to open the French luxury label’s first store in Cortina d’Ampezzo.

The new year might also see a change of ownership at Florence-based luxury retailer LuisaViaRoma, which was a pioneer of e-commerce, launching an online store in 1999. According to industry speculation, chief executive officer Andrea Panconesi could be considering the sale of his family’s shop, which celebrated its 90th anniversary last year. The company declined to comment.

At the forefront of retail innovation, in May 2019, LuisaViaRoma debuted in the gaming world by launching Mod4, a new app that fuses a real shopping experience with a virtual interactive game. Through the app, users are able to create their own customized avatar choosing their look, hairstyle and makeup and then have access to a box filled with virtual rtw and accessories pieces to style their avatar. Users also have the opportunity to get additional fashion boxes by winning special challenges or to directly buy them on the app.

“I’ve always thought that taking up new challenges is essential to find innovative ways to talk about fashion,” Panconesi said. “This app, which enables users to play with fashion and at the same time interact with other people, really reflects the way the new generations love to stay connected.”

See also:

Post Bankruptcy, What’s Ahead for the Neiman Marcus Group?

Why the Fiorucci Store Was the Mother of All Retail Concepts

Mango, LuisaViaRoma Make Pledges for More Sustainable Packaging

pga77 pga77 slot suster123 kijangwin ladangtoto rajatogel slot-gopay kakek zeus scatter-hitam scatter-hitam kijangwin suster123 scatter-hitam slot taiwan slot-gopay hoki99 slot linkaja slot ovo nenektogel gasing777 tumi123 bento123 fendi188 gasing777 66kbet scatter-pink scatter-hijau ladangtoto ladangtoto gudangtoto rajatogel nusantara4d ladangtoto scatter-hitam slot-bsi scatter-hitam ladangtoto slot-bri pga77 slot-goceng slot-10k opaltogel scatter-hitam jp188 ladangtoto slot-linkaja slot-cimb slot-gopay slot77 sbankjago sbca slot-qris ladangtoto slot-dana idnslot slot-mandiri slot-maybank ladangtoto scatter-hitam ultra889 sumseltoto medantoto rajampo raja88jp indoslot88 asiatoto88 mpltoto wajik777 tumi123 kembangtoto alexistogel mawartoto rajatogel wajik777 madu303 mpo888 sikat88 gucitoto pga77 pga77 ladangtoto olx188 gacor88 ayah4d pga77 pga77 gemilang4d ladangtoto petir388 kembangtoto sikat88 ying77 slot212 texas88 slot138 rp888 rumah258 cuan88 slot-bonanza scatter-hitam slot-dana kakek-merah rajampo lampung4d alay4d jambitoto manadototo binjaitoto pajaktoto popotogel 888slot jacktoto kaskustoto keitogel laku77 wing4d bostoto laetoto afktoto rudaltoto ojktoto pga77 rajagacor olxslot rajatogel jacktoto bento4d kaskustoto pga77 preman69 mpo808 mpoxtra838 rajatogel rajagacor ladangtoto asiatoto tumi123 olx188 bro138 galaxy77 asiatogel88 gacor88 rajatogel slot77 padangtoto rasa4d sdtoto omtogel ltdtoto dentoto rupiahtoto gacor88 pgbet slot-thailand mawartoto rajatogel rajatogel rudaltoto mawartoto topjitu toto188 mom4d 888slot sdtoto angkasa168 hondatoto 888slot bro138 scatter-hitam slot-zeus kaskustoto rajatogel tumi123 mustang303 api5000 senja777 super33 dewanaga89 hokibet dewa234 sizi99 cuanwin77 liga2000 88mega popi99 bento123 macauslot 888slot hoki178 jackpot108 gadunslot gacor88 king999 rajampo big777 kedai69 rp888 rajapaito ladangtoto rajatogel gtr11 slot99bet alba88 stars77 mangga2bet klik88 rans288 fin4d ceriabet leoslot88 agen108 dewasurga88 dragon222 gacorbos88 medusa88 pga77 pga77 pga77 surgawin homebet88 bento4d pga77 pga77 jago777 sgpslot api88 m77casino m77slot rajatogel bento4d m77casino m77slot hoki178 rudaltoto wajik777 gacor88 rajampo ladangtoto pga77 juragan69 texas88 mahjong69 galaxy77 pga77 hebat303 pga77 pga77 ladangtoto asiatoto inatogel toto88 jacktoto robintogel ladangtoto pga77 888slot wajikslot olx188 olxslot inatogel pga77 gacor88 pga77 bento4d robintogel asiatoto dewatoto gacor88 888slot slot-zeus slot-dana pga77 pga77 zodiak69 licin4d pga77 888dewa asian303 888slot indosultan88 slot-zeus Slot-Mahjong 66kbet rumah258 ying77 betseru pga77 scatter-hitam jayagaming lido88 hoki178 batik77 medusa88 duniabet303 royaltoto indosultan88 wdbos 888slot 888dewa wajik777 royaltoto wdbos gacor88 raja328 planet77 dewi188 slot-zeus slot-dana dewihoki fendi188 hoki178 batik77 pga77 naga138 robintogel surga55 pga77 slot-maxwin rajampo pga77 lotte4d 888slot pga77 angkasa168 pga77 cermin4d bento4d pga77 toto88 operatoto gacor88 olx188 m77casino m77casino pga77 pga77 888slot api5000 pga77 pga77 m77casino pga77 juragan69 pga77 presidenslot bighoki alexabet88 g200m m77casino mentari138 hoki178 olympus88 mega55 pga77 pga77 royaltoto panen77 pga77 garuda4d pga77 royaltoto sultantoto pga77 aksara4d arwanatoto bobatoto pga77 gacor88 m77casino 888slot 66kbet sritoto m77casino iramatogel mantra88 ajaib88 pga77 dewaslot88 pisang123 pga77 pga77 gas138 olx188 muara777 gacor88 dewaslot99 royaltoto pusat4d bos5000 pga77 888slot scatter-hitam pga77 sdtoto wis77 pamanslot meme4d diana4d prada4d neko4d angsa4d sinar777 brio4d pga77 okgas21 scatter-hitam slot-bonanza 98toto kingdomtoto direkturtoto rupiahtoto pga77 pga77 wongtoto akartoto kompastoto sultantoto gacor88 sumbartoto planet4d ngamenjitu 888slot royaltoto pga77 dorahoki pga77 pga77 pos4d djarumtoto kenzototo jejuslot mega777 royaltoto nirwana88 pga77 888slot pga77 pga77 palu4d royaltoto rogtoto omtogel Slot-Mahjong pga77 slot-demo pga77 slot-maxwin slot-zeus shitam sthailand pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 888slot pos4d pga77 m77casino pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 royaltoto sultantoto pos4d api5000 888slot pga77 pga77 m77casino pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 888slot gacor88 royaltoto pos4d 66kbet ying77 rajapaito pga77 pga77 gacor88 scatter-hitam pga77 scatter-hitam pga77 pga77 pga77 pga77 pga77 pga77 888slot pos4d sultantoto royaltoto