Milan designers hit reset button during digital fashion week

MILAN (AP) — Fashion is off the hamster wheel, taking a deep breath that is allowing some freshness to seep into the once relentless cycle.

“It is so weird thinking about fashion, and the kind of hamster wheel of fashion, and how we never had a break and always complained about it,’’ Marc Jacobs said during a Milan Fashion Week video chat with Miuccia Prada and Raf Simons post-digital show. “And then you get a break, and you complain.”

Instead, he said, he was taking the moment to watch others, and be inspired.

Milan Fashion Week of mostly womenswear previews for next fall and winter wrapped a nearly all-digital edition on Monday. Only one designer — Daniel Del Core, marking his brand’s debut — held a live runway show for a small number of guests.

While the bustle of live shows with the parade of itinerant fashionistas decamping from New

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Virgil Abloh’s Louis Vuitton Concept Store Boosts Digital Only Men’s Paris Fashion Week

In his first Paris residency for the Louis Vuitton collection Virgil Abloh helms, the men’s Artistic Director honed-in on one of the few places left where folks can safely gather; a retail concept store, to celebrate the luxury brand’s male universe. But he didn’t stop there adding another spot people can safely intermingle – a custom-made outdoor “skate adventure” park as well as connecting fans where they have been the last year, online, with a digital AR experience. Collectively the events were dubbed “Louis Vuitton: A Walk in the Park”. The activations cumulated with the Fall-Winter 2021 collection that laid the groundwork for rich creative marketing material for the retail goods come fall.

House Residency

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Paris Men’s Fashion Week, Settling Into Digital Format, Offers Glimpse Of New Normal

Once again, PFW men’s fashion was relegated to a virtual audience. The pandemic altered the men’s Spring 2021 fashion shows last summer to pivot to online presentations save for a few determined brands who showed live. In September and early October, the women’s Spring 2021 collections proceeded with a digital presence enhanced by a bevy of live shows in Paris shown to a local audience. At that moment, it looked like the worst of the Coronavirus was behind us. But as the men’s collections debuted this past week, the City of Lights, currently under strict curfew to abet further spread, is contemplating yet a third lockdown related to the raging second (or third?) wave of the highly transmissible virus.

Fashion designers are known to interpret the events, moods and habits of the world and society

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Italian Luxury Retailers Get Digital Push

The year just ended has been significantly challenging for the fashion retail industry, which had to deal with multiple lockdowns and consequently with piles of unsold merchandise. But in 2020 Italy’s top luxury stores made significant investments that, in the year ahead, should help them maintain their position among the leaders in global independent retailing.

One of the most anticipated launches for 2021 is the debut of the new10 Corso Como-the-global-shop” digital platform, the fruit of the partnership unveiled last September between 10 Corso Como and its founder Carla Sozzani and Italian high-profile retailer Tiziana Fausti. The new digital project will be aimed at translating 10 Corso Como’s unique shopping experience, created over the past three decades with its mix of fashion, art and design, into the virtual environment. While units in New York, Japan and China have been shut down, 10 Corso Como, which has gone

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