The newest trends in fashion are nothing new at all.

Utahns in greater numbers are buying pre-owned clothing from bygone eras as a way to be environmentally sustainable, financially sensible, and stand out in the age of big box fashion, the Deseret News reported.

“It’s cheaper, its higher quality, and it’s a lot more unique. No one is going to be wearing this dress at the concert you’re going to,” said Jacqueline Whitmore, owner of Copperhive Vintage, twirling a floor-length, floral print dress from the 1960s. “This dress is 60 years old, and it still looks amazing. People are starting to get it.”

Whitmore, whose Copperhive caters to a midcentury aesthetic with bold floral prints and fit-and-flare dresses, is among a growing cohort of vintage retailers who’ve helped make the Beehive State a destination for thrift.



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