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The sudden rise of 3D fashion design software clearly shows that the digital revolution is an ongoing agenda in the fashion industry. This technical transition has reached the portals of online platforms, including the metaverse.
The virtual space that metaverse provides is the same space used by fashion industries for branding purposes. Because the platform is powerful enough to reach millions of audiences worldwide, it is now the most convenient way to advertise a fashion brand.
3D fashion design software intends to give consumers a full glance of the 3D apparel design, with metaverse as the tool provider.
In this writing, we’ll find out more about the impacts of 3D fashion designs and the reasons why metaverse became its presentation ground.
1. Shopping Goes Online
Brands and other enterprises worldwide shifted to digital use to reach even the most distant clients, and fashion is not an exemption. The pandemic sparked the need to use the metaverse in giving consumers access to their desired fashion designs.
The presence of digital showrooms offers consumers a blueprint of the real image of the garment, instead of imagining how it looks. 3D fashion design software presents the clothing in a 360-degree view, making it helpful for consumers to decide whether the product will fit or not fit on them.
2. Fusion of Fashion and Gaming
The introduction of 3D fashion into the metaverse divided fashion into two forms. First is the combination of physical and digital where the clothing can be worn using augmented realities. Second, clothing is sold to an avatar.
Since 3D fashion designs can potentially invite more creative outputs, it is imperative for fashion brands to practice the right skill to reach a larger customer base. And as of now, most of them are in the gaming industry.
In 2019, Louis Vuitton collaborated with Riot Games to produce original skins for League of Legends, as well as a fashion line inspired by the game that ranged from $170 for a bandeau to over $5,000 for a leather jacket.
This clearly shows that 3D fashion design software has a lot to offer. It can go way beyond our expectations.
3. The Era of Virtual Influencers
There might be a day when you’re scrolling on a Facebook feed, and you’d see an influencer promoting an item as if it’s real. As you look closer at the screen, it doesn’t have the attributes of a real human being. Welcome yourself to the era of virtual influencers.
Take, for example, Lil Miquela, who is 19 years old. She appears to be like a genuine human online, but she’s a virtual influencer created by Brud, a Los Angeles-based firm. At the time of writing, she has over 3 million Instagram followers and a 2.7 percent interaction rate, which puts her in the company of renowned superstars like Selena Gomez and Beyoncé.
In conclusion, the metaverse space cements limitless possibilities. And it goes beyond our imagination. The presence of 3D fashion design software proves that technology is getting more complex, yet, it is consistent in giving every consumer the convenience they deserve.
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