Fashion & Shopping
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Digital Fashion: Trends today and beyond

Rosa S. Alexander



a person standing next to a body of water: The growth of phygital fashion suggest how digital fashion continues to witness an epochal rise.


© Provided by The Financial Express
The growth of phygital fashion suggest how digital fashion continues to witness an epochal rise.

By Aarti Ahuja,

The world of business have lived through one of the toughest and yet most adventurous year in 2020, and we have all stood witness to every bit of it. From business operations evolving overnight, to unprecedented digital transformation covering every sector in matter of weeks, we have seen almost everything.

The apparel industry is no different, and it has been going through its fair share of transformations, as well. While the industry is trying to make a seamless transition from offline retail to online shopping, the focus have been collectively observed to have tilted towards digital fashion, or, to be more precise, Phygital fashion. Much like how it sounds, the term ‘phygital’ is used to refer to the amalgamation of the physical and the digital

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Fashion & Shopping
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Fashion People Told Me the 2021 Trends They’re Wearing First

Rosa S. Alexander

The best way to find out what fashion will look like in the future? Going straight to the source and asking the fashion set which pieces have landed on their shopping lists. That’s why I reached out to some of the best-dressed buyers, editors, stylists, and influencers, who I always look to for their covetable shopping buys. Curious to see what they have their eyes on right now, I asked them to spill the 2021 trends they will be wearing first.

Taking inspiration from the S/S 21 collections, they’re sharing the standout trends they’re already planning on adding into their wardrobes. From luxe takes on loungewear at Proenza Schouler to eye-catching statement pieces at Loewe to the barely-there trend that was everywhere from Attico to Jacquemus—plus the mindful movement towards sustainability—the pieces they’re excited about have me thinking about the bright future of fashion in 2021. Here, shop their

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Fashion & Shopping
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10 Names and Trends to Watch Out for in 2021

Rosa S. Alexander

While our fashion choices will, of course, not be the prevailing memory of the pandemic, as a fashion editor, I have found it fascinating to watch the market shifts and changes in shopping behaviours that have occurred over this period. The centres of gravity that usually dictate our wardrobes—the office, weddings, Friday-night drinks, dinners out—have been pulled out from underneath us, raising the question why do we wear what we wear? As I browsed my wardrobe with this question in mind, I realised that dresses were the one item that best encapsulated the joy of dressing that I have been missing during lockdown. I spotted my year 11 prom dress, a floaty wrap number that brought back memories of sun-drenched beaches and the first item of clothing I ever made myself: an LBD.

As we teeter on the edge of a new normal, I wanted to look forward to

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Fashion & Shopping
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Where to Buy the Biggest Trends of the Season

Rosa S. Alexander

Not too long ago, we were reporting on the freshest spring 2021 trends to come off the runways. Despite the wavering state of the world back in September when all the shows took place, we were gifted with exciting trends aplenty. From bright new hues to risqué silhouettes, the industry gave us more than enough sartorial goodness to look forward to as we entered 2021. Now that spring is finally right around the corner, those trends have fully come to fruition and have solidified a place in the closets and shelves of fashion girls and retailers alike.

As much as we know you’d like to add just about every single shiny new trend to your cart, common sense and practicality say otherwise. With that being said, below you will find the top seven spring trends that you should be shopping now. Featuring runway images, Instagram moments, and product highlights, you’ll

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