How to get the Telfar Shopping Bag that is always sold out

For the most part, last year’s biggest shopping trends were pretty easy to predict. From tie-dye sweatsuits to the nap dress, we were looking for items that would keep us comfortable while we stayed home and adjusted to our new normal. So when the Telfar Shopping Bag became one of the most-wanted accessories of the year, it was somewhat surprising.

While other luxury brands struggled as the economy took a serious hit, Telfar, helmed by Liberian-American fashion designer, Telfar Clemens, seemed to have its best year yet. The global fashion shopping platform, Lyst, revealed in their Year in Fashion Report at the end of 2020 that searches for the brand saw a 270 percent increase week-on-week since August.

While Telfar makes a variety of products, from shoes to apparel, none are quite as popular as the cult-favorite Shopping Bag. It ranges in price from $150 to $257 and

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Black-owned fashion label Telfar wins design award for popular shopping bag

<span>Photograph: Rex/Shutterstock</span>
Photograph: Rex/Shutterstock

Black-owned fashion label Telfar has won the Fashion Design of 2020 award from London’s Design Museum for its vegan-leather, gender neutral shopping bag, capping off a change-making period for the brand.

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In a 12-month period where fashion has been forced to question its eurocentric outlook in the wake of the Black Lives Matter protests, Telfar has upended the idea of luxury fashion as white, privileged and purely aspirational.

The Telfar shopping bag has doubled as a celebrity favourite (fans include Solange, Issa Rae and Alexandria Ocasio-Cortez) and a symbol of the brand’s community-led outlook.

“In an era where true luxury is having a functioning health and social security system, I think their slogan – ‘Not for you, for everyone’ – rings very true,” Emily King, guest curator at the Design Museum said,

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