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Shop LC Leaks Details on Traditional Retail Jewelry Supply Chain Markups and How to Avoid Them

Home shopping channel explains how your regular jewelry purchase might be costing you too much

Published: Nov. 9, 2021 at 6:33 AM EST|Updated: 2 hours ago

AUSTIN, Texas, Nov. 9, 2021 /PRNewswire/ — Jewelry is expensive. But does it have to be? Shop LC, a vertically integrated retailer of jewelry, explains how the supply chain adds excess cost to consumers.

(PRNewsfoto/Shop LC)
(PRNewsfoto/Shop LC)

UNDER $10 JEWELRY AT SHOP LC

“Providing the best value for money isn’t that hard,” explains Amit Agarwal, Shop LC President. “While materials like 14K gold can account for around 60 to 80 percent of an items cost, there are ways to improve affordability. For instance, Under $10 jewelry often uses a sterling silver base with a finish of gold, providing exceptional value while preserving the look of solid gold.”

In the traditional manufacturing process for gemstone jewelry, a high markup occurs with gems

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