Fashion Fan Shares ‘Genius’ Hack to Try on Clothes While Online Shopping

A fashion fan has come with a “genius” way to try on clothes virtually, which people reckon could change online shopping forever.

Buying anything off the internet is a risk, but now you can at least see how clothes look on before pressing the add to cart button.

Fashion start-up Merald shared a series of clips to its TikTok page, @meraldpopup, revealing they simply print off a photo of themselves, then cut out the item they want to try on.

Needless to say they’ve matched up the proportions to their laptop, so their 2D version can try on hundreds of styles as they scroll through various brand’s websites.

They test sweaters, pants, T-shirts and even trainers, with their most popular video amassing nearly 30 million views.

Merald showing their online shopping hack
Swiss start-up Merald simply cut out the clothing they want to model, including pants, T-shirts and even shoes.
@meraldpopup

“This is what

Read More

Snap Debuts AR Fashion Try-ons, Social Shopping, More

Snap wants to light up shopping on Snapchat, especially for fashion, and it just took a big step forward.

The social media platform kicked off its Partner Summit on Thursday by dropping a load of announcements covering shopping features — online and in-store — new ways to use the Snapchat camera and a variety of partnership news with Prada, Farfetch, Poshmark, American Eagle and others.

More from WWD

One of the most notable reveals amid the sea of noteworthy debuts is augmented reality try-ons for fashion, which the company is launching with Prada and Farfetch.

The latter will allow Virgil Abloh fans to virtually try Off-White’s Melange Tomboy Jacket or Maize & Camou Windbreakers, while Prada devotees can pretend they’re Hunter Schafer and digitally don one of its marquee Galleria bags.

Even better, Snapchat users won’t have to fumble with their devices to switch colors or styles.

Read More

The Yes On Better Online Shopping Experiences

In theory, the infinite aisles created by online shopping should be a win for customers, as they are no longer limited by the inventory a retailer can put on their literal shelves.

Unconstrained by considerations like physical space, the shelves in a digital shop offer an endless choice of goods for consumers to purchase. But unlimited choice all on its own isn’t all it’s cracked up to be, and it’s more likely to overwhelm the consumer than delight them.

Simply adding more choices isn’t a solution to digital shopping problems any more than adding more hay would make it easier to find a needle in a haystack. The solution to a needle in a haystack is a magnet, something that makes it easier to draw the wanted object out of the things that are obscuring it. And

Read More

Duckwrth shows how men’s fashion is becoming more fluid by hosting a $4,500 Chanel shopping spree

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

R&B singer and rapper Duckwrth flexed his ultra-cool sound with his Tiny Desk Meets SXSW performance last month. This month, to commemorate his birthday on May 13, he blessed fans with the drop of the certified bop “Birthday Suit” featuring Rayana Jay. 

In this episode of In The Know’s Bag Secured, Duckwrth treats himself to a luxury shopping spree at What Goes Around Comes Around in Los Angeles. 

The first thing that catches his eye is a $725 Louis Vuitton x Takashi Murakami wallet

“I remember in the early 2000s, I moved to San Francisco,” Duckwrth says. “I was walking past it — mind you

Read More