Shopping App Ranking Favors Fast Fashion, Fun

What will happen to the action in shopping apps now that we’re on the verge of losing that COVID-era fig leaf ­— the face mask? It’s a good question, and there is data to draw upon.

PYMNTS’ latest Provider Ranking of Shopping Apps reveals spry agility in the apps of the top names in app eCommerce heading into summer 2021. While some ties have been broken and some names have changed, the rankings speak well for app-based buying writ large.

Let’s see what’s transpired since we met in this space a month ago.

The Top 5

How do they do it? Up against the world’s worthiest competitors, yet somehow the SHEIN fast-fashion app holds that No. 1 spot as if they’d made a deposit. Amazing story (for another time).

To illustrate SHEIN’s David and Goliath resilience, at

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Fashion Fan Shares ‘Genius’ Hack to Try on Clothes While Online Shopping

A fashion fan has come with a “genius” way to try on clothes virtually, which people reckon could change online shopping forever.

Buying anything off the internet is a risk, but now you can at least see how clothes look on before pressing the add to cart button.

Fashion start-up Merald shared a series of clips to its TikTok page, @meraldpopup, revealing they simply print off a photo of themselves, then cut out the item they want to try on.

Needless to say they’ve matched up the proportions to their laptop, so their 2D version can try on hundreds of styles as they scroll through various brand’s websites.

They test sweaters, pants, T-shirts and even trainers, with their most popular video amassing nearly 30 million views.

Merald showing their online shopping hack
Swiss start-up Merald simply cut out the clothing they want to model, including pants, T-shirts and even shoes.
@meraldpopup

“This is what

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Snap Debuts AR Fashion Try-ons, Social Shopping, More

Snap wants to light up shopping on Snapchat, especially for fashion, and it just took a big step forward.

The social media platform kicked off its Partner Summit on Thursday by dropping a load of announcements covering shopping features — online and in-store — new ways to use the Snapchat camera and a variety of partnership news with Prada, Farfetch, Poshmark, American Eagle and others.

More from WWD

One of the most notable reveals amid the sea of noteworthy debuts is augmented reality try-ons for fashion, which the company is launching with Prada and Farfetch.

The latter will allow Virgil Abloh fans to virtually try Off-White’s Melange Tomboy Jacket or Maize & Camou Windbreakers, while Prada devotees can pretend they’re Hunter Schafer and digitally don one of its marquee Galleria bags.

Even better, Snapchat users won’t have to fumble with their devices to switch colors or styles.

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The Yes On Better Online Shopping Experiences

In theory, the infinite aisles created by online shopping should be a win for customers, as they are no longer limited by the inventory a retailer can put on their literal shelves.

Unconstrained by considerations like physical space, the shelves in a digital shop offer an endless choice of goods for consumers to purchase. But unlimited choice all on its own isn’t all it’s cracked up to be, and it’s more likely to overwhelm the consumer than delight them.

Simply adding more choices isn’t a solution to digital shopping problems any more than adding more hay would make it easier to find a needle in a haystack. The solution to a needle in a haystack is a magnet, something that makes it easier to draw the wanted object out of the things that are obscuring it. And

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