Pandemic window-shopping: Abandoning e-commerce shopping carts

A woman is seen shopping on ASOS the online fashion store on a laptop.

Dinendra Haria | SOPA Images | LightRocket | Getty Images

In normal times, Amanda Ryczek window-shopped — wandering around with no intention to buy, but taking time to see new merchandise or thinking of what could be worn and where.

As the Covid-19 pandemic shut down brick-and-mortar stores, the 27-year-old moved her habits online.

“I’m definitely not going into stores in the present moment, and so, as far as going online, you go to the store’s website and in some weird way it’s almost like going to the store,” Ryczek said.

But instead of testing a lotion or feeling the fabric on a shirt, she’ll hit “add to cart” — and then exit the window before checking out.

The internet equivalent of window-shopping isn’t new. People have been picking out items and abandoning carts for years.

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Global Fashion Group Bets 2020’s Online Shopping Boom Is Set to Last

A Lamoda delivery. Collage by BoF.

Global Fashion Group SA, a fashion retailer with ambitions to emulate European giant Zalando SE in emerging markets, has made a big bet that the pandemic-fuelled boom in online shopping is here to stay.

The Luxembourg-based company has channeled much of its 2020 windfall into infrastructure by building new warehouses or expanding existing facilities in six of the nine markets where it operates fulfilment centres, co-chief executive officer Christoph Barchewitz said in an interview.

Like Zalando, Global Fashion’s largest shareholder is Kinnevik AB, which invests in online businesses spanning wine to classifieds worldwide. While Global Fashion’s customers currently place orders just 2.5 times per year, Zalando’s rate is almost twice that, Barchewitz said, and the share of the population served in each of his markets is just about 1.5 percent, a fraction of the Berlin-based retailer’s.

“That shows where we want to go,” the

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Best shopping deals this month

February is here and fully loaded with landmark events, including the Super Bowl, Valentine’s Day and Presidents Day. And while the spread of Covid-19 continues to affect the way we celebrate, forcing smaller gatherings and otherwise opting to stay at home to watch the game, there are still socially distanced ways to enjoy your day. To help you prepare for your Super Bowl watch party or show appreciation to your loved ones this Valentine’s Day, we’ve rounded up the best sales and deals in February across fashion, home, tech and more. To learn more about what shopping in February will look like and how to take advantage of the best buys and deals this month, we consulted Julie Ramhold, a senior staff writer at DealNews.com.

What stores are having big sales right now

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Black-owned fashion label Telfar wins design award for popular shopping bag

<span>Photograph: Rex/Shutterstock</span>
Photograph: Rex/Shutterstock

Black-owned fashion label Telfar has won the Fashion Design of 2020 award from London’s Design Museum for its vegan-leather, gender neutral shopping bag, capping off a change-making period for the brand.

Related: ‘Come for the quips but stay for the coats’: the enduring style of Fran Lebowitz

In a 12-month period where fashion has been forced to question its eurocentric outlook in the wake of the Black Lives Matter protests, Telfar has upended the idea of luxury fashion as white, privileged and purely aspirational.

The Telfar shopping bag has doubled as a celebrity favourite (fans include Solange, Issa Rae and Alexandria Ocasio-Cortez) and a symbol of the brand’s community-led outlook.

“In an era where true luxury is having a functioning health and social security system, I think their slogan – ‘Not for you, for everyone’ – rings very true,” Emily King, guest curator at the Design Museum said,

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