Influencer Bretman Rock says separate clothing for men and women ‘shouldn’t even really be a thing’

  • Bretman Rock told Insider on Tuesday that he wants to make an impact on the fashion industry.
  • He believes gender-specific clothing shouldn’t “be a thing.”
  • Rock also talked about his fashion inspiration and partnership with the shopping app Klarna.

Bretman Rock is known around the world as a beauty influencer and social-media star – and now he’s ready to shake up the fashion world.

Speaking with Insider on Tuesday, Rock said he began shifting his focus away from the beauty industry – and its surplus of drama – in 2020. In doing so, according to the influencer, he’s been able to focus more on fashion, partnering with Stella McCartney, Paco Rabanne, and the shopping app Klarna within the past year.

In the future, however, Rock wants to take things even further.

“I really wanna switch up the gender labels of freakin’ fashion,” he told Insider.



a person standing posing for the camera


© Bretman Rock/Instagram

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