The mysterious Chinese fashion app that’s as popular as Amazon

By Michelle Toh, CNN Business

Every night before bed, Anushka Sachan whips out her phone to log into an app.

“It kind of becomes a habit,” said the 20-year-old Hong Kong University student. “Before sleeping, I’m just like, ‘Okay, check in.’”

The platform Sachan is using belongs to a Chinese brand called Shein — pronounced “She In” — which has rapidly attracted a global army of teen fans on TikTok.

The company is a mysterious online shopping upstart that has made headlines recently for surpassing Amazon in app downloads in the United States, and creating a cult following for its fast fashion apparel sold all over the world. Some experts even say it’s beating stalwarts like Zara and H&M at their own game, by making items more quickly and being more digitally savvy with customers.

“They’re making fast fashion look slow,” said Erin Schmidt, a senior analyst at Coresight Research,

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These Are the 2021’s Most Popular Brands

Fashion analytics and shopping platform, Lyst, has fast become the fashion editor’s indespensible tool for keeping up to date with all the latest shifts and styles that are taking over the shopping market. The Lyst Index, a quarterly ranking of fashion’s hottest brands and products, offers a particularly fascinating glimpse into the fashion zeitgeist at any given moment. Well, Lyst’s Q1 20201 Index has dropped, bringing with it the hottest 20 brands to know this year. Scroll down to get the intel.

Despite the continuation of social distancing for many, this quarter’s list is made up of many industry’s heavy-hitters, think Gucci, Dior, Prada and Louis Vuitton. It’s clear that luxury is not a market that shows any sign of slowing down.

“Brands face headwinds from economic uncertainty, the slow resumption of travel, and a third wave of Covid-19 in Europe. Still, there are signs of consumer optimism following

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101 Popular Trends From the Year You Were Born

Whether purchasing an Elvis Presley record, successfully completing a crossword puzzle (without cheating), or eating a cronut, chances are you’ve jumped on a trend bandwagon at some point in your life.

Merriam-Webster defines trend as “a current style or preference.” While some trends don’t quite stand the test of time (think goldfish swallowing), others, such as Barbie dolls, remain venerable icons to this day.

Popular fads from the year you were born
Acdx / Wikimedia Commons

Stacker scoured historical accounts, company websites, news media, and other sources to find the most popular fads from 1920 to today. They range from the bizarre to the energetic; from pageants, games and toys, candy, books, and national heroes, to touch on just a few. Some you’ve never heard of, some are beyond outrageous, and others are mainstays of American life.

Maybe you’ve participated in, or still do, at least one of these. Perhaps your parents, grandparents, and great-grandparents experienced these fads

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5 popular fashion trends that Bollywood celebrities are taking forward in 2021 : Bollywood News

Bollywood and fashion go hand in hand! Actresses have been trendsetters. Bollywood has a significant influence on the lives of Indians. This past year and in 2019, we saw many trends come to life that will be carried forward in 2021 as well.

Let’s take a look at the famous Bollywood fashion trends.

SEQUIN SAREES:
While most of the 2020 went in the quarantine, during the months when the stars were busy during promotions and making event appearances, sequin sarees took over. Actress including Tamannaah Bhatia, Malaika Arora, Tara Sutaria, Kareena Kapoor Khan, Deepika Padukone, Karisma Kapoor, and Kriti Sanon and many others were seen at the starry parties and festive seasonal shoots. In addition, the designers Manish Malhotra and Sabyasachi Mukherjee are swearing by this theme.

POPPY NEON
Whether it was Deepika Padukone’s voluminous Giambattista Valli tulle at Cannes 2019 red carpet or Kareena Kapoor Khan’s Retrofête skirt, acid

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