Fashion’s Ethereal Feather Trend Is Everywhere

CANNES, FRANCE – JULY 07: Bella Hadid attends a dinner hosted by Chopard during the 74th annual Cannes Film Festival on July 07, 2021 in Cannes, France. (Photo by Andreas Rentz/Getty Images)

Fanciful feathered fashion pieces and accents make for a welcomed whimsical addition to our winter wardrobe. Seen on our favorite celebrity style stars like Bella Hadid, Hailey Bieber, and Kendall Jenner and bringing a show stopping hit of bold, bright ethereal glamor to the runways of Gucci, Valentino, and Bottega Veneta. This is a trend that is perfect for the festive season and to bring the feel-good factor back to dressing.  Here’s GRAZIA‘s edit of fabulous feathered pieces.

SHOP NOW:  FEATHERED FASHION

The Festive Pant 
Hailey has these 18K! feathered green jeans.

 

SHOP NOW: Bottega Veneta Feathered Pant, $18000, via Luisaviaroma

The Evening Top
Upgrade classic black with a feathered trim.

SHOP NOW:
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Arvind Fashions sells ‘Unlimited’ business to V-Mart; management explains deal rationale



a store filled with lots of stuffed animals


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Arvind Fashion has announced divestment of the assets of its ‘Unlimited’ business to V-Mart Retail in an all-cash transaction for about Rs 150 crore. The company said it had decided to exit this business and will now focus on growing the high-conviction focus brands.

On this transaction, Shailesh Chaturvedi, CEO of Arvind Fashions said, “It is largely offline shop transaction where 74 of our stores of ‘Unlimited’ business have been transferred to V-Mart an all-cash deal. These are largely stores in south and west of India where V-Mart is not present currently and we realise a full book value in this transaction of close to Rs 150 crore.”

Arvind Fashions wants to revitalise its high conviction brands which include US Polo Assn, Arrow, Flying Machine, Tommy Hilfiger, Calvin Klein and Sephora, etc.

Meanwhile, Lalit Agarwal, CMD of V-Mart Retail explained the rationale of the deal from

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