A self-taught designer, Hiroaki Sueyasu launched Kidill in 2014 to express his admiration for punk music and the grunge cultures he encountered in the 1990s. The brand will be making its Paris Fashion Week official schedule debut this evening with its fall 2021 collection.
Trained as a hairdresser in Japan, Sueyasu started learning about fashion as a hobby after he moved to London in 2002. The first item he made was a pair of denim pants remade from Levi’s.
“I bought clothes at secondhand shops and disassembled them by hand, sewing embroidery and stuffed animal accessory parts,” he said. His designs were first carried by London concept store The Pineal Eye.
The brand made its fashion week debut in Tokyo in 2014 and opened its flagship store Kidill Room in Tokyo’s trendy Shibuya neighborhood. He later received the Tokyo New Designer Fashion Grand Prix in 2017.
His approach to