Woman’s ethnic fashion retailer W forays into beauty segment with ‘W Beauty’



Woman's ethnic fashion retailer W forays into beauty segment with ‘W Beauty’


© Suhasini Jha
Woman’s ethnic fashion retailer W forays into beauty segment with ‘W Beauty’

Ethnic wear retailer W, a woman’s fashion brand from TCNS Clothing, has forayed into the cosmetics market with ‘W Beauty’.

According to the company, W Beauty has 100+ SKUs that have lip, eye, nail & face products. The face palettes include a combination of bronzer, highlighter, and blush. While, the lip category consists of four range of products, creamy matte lipstick, liquid lipstick, long-wearing lipstick, and lip crayon.

For eye makeup, there are crayons and palettes that come in a pack of four. Both face and eye palettes are customizable at W stores.

In addition, there are a wide range of quick-dry and long-lasting nail enamels.

“W’s foray in the beauty segment is in line with its vision to be a one-stop shop for today’s woman. With the unveiling of ‘W Beauty’, the brand has

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