These Brands Don’t Want Your Black Friday Business

This Black Friday, as brands slash prices! and trumpet the best deals! and big savings!, one company is taking a very different route. Sneaker brand Allbirds is actually increasing its prices. 

Every product will be $1 more expensive on Friday, with all the extra money raised going to Fridays For Future, the climate movement founded by Swedish climate activist Greta Thunberg

“Black Friday deals may satiate momentary desire,” Allbirds said in a statement, “but their impact on the planet is a lot more long-lasting.”

The move may seem an act of self-sabotage, but a spokesperson for the company ― which spotlights its environmental credentials ― told HuffPost, “Our hope is that one small price increase can spark a conversation about the larger environmental issues facing the fashion industry and beyond.” 

Black Friday is traditionally one of the year’s biggest shopping days. Online sales last year totaled $7.4 billion

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Fourth of July Fashion Sales You Don’t Want to Miss

The July sale events have kicked off ahead of the long weekend. Major retailers and brand names are offering deep discounts for July 4th.

Shop markdowns across fashion categories, including clothing, shoes and accessories, for a limited time. This is the time to purchase a dress or a pair of sandals for summer on discount.

Whether it’s a sitewide sale or discount on select styles, these July deals are some of the best you’ll find this summer. Revolve, Intermix, Alice + Olivia, Bloomingdale’s and Ray-Ban are among the fashion favorites participating in the July 4th sale.

Happy July 4th shopping, and check back as ET Style keeps you updated on the best new markdowns and deep discounts as retailers go live and announce their sales.

Quay’s BOGO Sale: sunnies and blue light glasses sitewide through July 5.

Adidas is letting you save 25% sitewide with the code SUMMER

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