- Brandon Maxwell is debuting two new spring collections at Walmart.
- The fashion designer is the creative director for Free Assembly and Scoop.
- Both brands are exclusive to Walmart.
Walmart is unveiling two new collections from fashion designer and in-house creative director Brandon Maxwell on Tuesday. Private label brands Free Assembly and Scoop will each release a spring collection, marking the in-store debut of the collaboration between the retail giant and the fashion designer.
“Scoop is a legendary fashion boutique that we’ve reimagined as your exclusive brand — it’s competent, optimistic, and on-trend,” Denise Incandela, executive vice president of apparel and private brands for Walmart US, told Insider. “Free Assembly is a modern clothing essentials brand with a commitment to sustainability.”
Maxwell was named creative director of Walmart’s two premium, private-label fashion lines in 2021.
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