Brandon Maxwell Debuts Two Spring Collections at Walmart

  • Brandon Maxwell is debuting two new spring collections at Walmart.
  • The fashion designer is the creative director for Free Assembly and Scoop.
  • Both brands are exclusive to Walmart.

Walmart is unveiling two new collections from fashion designer and in-house creative director Brandon Maxwell on Tuesday. Private label brands Free Assembly and Scoop will each release a spring collection, marking the in-store debut of the collaboration between the retail giant and the fashion designer. 

“Scoop is a legendary fashion boutique that we’ve reimagined as your exclusive brand — it’s competent, optimistic, and on-trend,” Denise Incandela, executive vice president of apparel and private brands for Walmart US, told Insider. “Free Assembly is a modern clothing essentials brand with a commitment to sustainability.”

Maxwell was named creative director of Walmart’s two premium, private-label fashion lines in 2021.

Stars like Lady Gaga, Oprah Winfrey, Michelle Obama, Jennifer Lawrence, and Nicole

Read More

Meet The 4 Black Designers Previewing New Collections On The ESSENCE Fashion House Runway

The return of ESSENCE Fashion House is just days away and we’ve got so much in store as we prepare to bring you a glorious celebration of all things Black fashion like no other.

In addition to thought-provoking conversations and a showroom full of apparel and accessories from Black-owned brands to shop, four talented Black designers will be on hand to preview their latest collections on the runway. Keep scrolling to get familiar with Eclecticist designer Dani O, Arc of Andre designer Andre Moses, LAVNTG designer Megan Carter and Graycale Designer B.J. Gray.

Eclecticist designer Dani O is making quite the name for herself as a fearlessly talented creative with a knack for fun, flirty, flowy designs that effortlessly combine bold prints with signature fabrics that result in looks perfect for the chic fashionista who loves a little flair. We can’t wait to see what she sends down

Read More