Amazon Is Opening Its First Ever Virtually Advanced, In-Person Fashion Clothing Store, Twitter Reacts

Amazon announced on Thursday that it will be opening Amazon Style, its first-ever in-person store inside a mall, which will be dedicated to fashion and clothing.

The store opening at Americana at Brand, a mall in Glendale, California, is expected to take on a new concept of clothing shopping by allowing customers to personalize their experience virtually. Amazon is calling it an “elevated” shopping experience.

“Amazon Style completely reimagines what’s possible in the fitting room, turning it into a personalized space where customers can continue to shop a seemingly endless closet of great styles. When a shopper enters their fitting room, they will find the items they requested while browsing the store, plus additional options chosen based on their preferences,” said Simona Vasen, managing director of Amazon Style in a release.

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Fashion Designers Strive to Upgrade Gender-Neutral Clothing

Gender-neutral clothing is no longer an obscure corner of the fashion world, but as interest in such designs grows, some of the lines have been criticized as overly baggy and lacking imagination.

In some designers’ quest to fit every adult body, they have sometimes wound up pleasing no one.

Now, smaller companies are trying to reconfigure everything from cuts to closures in a bid to offer gender-neutral fashion with silhouettes and style. Their secret weapons? Zippers, stretch fabrics and redrawn size charts.

“When people do gender-neutral, they tend to do really blousy-like loose, oversized things, and I don’t know that everyone wants to dress like that,” said

Rob Smith,

chief executive and founder of the Phluid Project, which sells gender-free pieces online and in department stores including

Nordstrom Inc.

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The 30 Best Clothing & Fashion Deals to Shop With Early Access

Early access to the Nordstrom Anniversary Sale 2021 starts on July 16—and for all you online shopping enthusiasts (looking at you, Nordy Club members) it’s truly next-level. So many fashion deals have already come and gone this summer—Memorial Day! Amazon Prime Day! July 4th!—it’s hard to keep track of everything we’ve added to (and forgotten in) our carts. But holding out for the best clothing sales makes a world of difference when you’re rethinking your entire post-pandemic aesthetic—and fortunately for us, the Nordstrom Anniversary Sale is brimming with cute dresses, tops, and sandals to fulfill your current dressing needs.

To help you budget for the pieces you really can’t stop thinking about, Nordstrom’s blessed us with access to its early deals page—meaning now’s the time to scope out what’s good. In true Nordstrom fashion, the discounts range on everything from designer clothing to shoes,

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Sustainable fashion, secondhand clothing is thriving. Here’s why

Post-pandemic fashion is looking green. 

With the pandemic putting a stop to in-person shopping, people were forced to get creative about their style while staying safe. Clothing resale apps like Depop and Mercari have gained momentum and popularized secondhand and vintage clothing, and even celebrities like Joaquin Phoenix and Tiffany Haddishtapped into sustainability by recycling red carpet looks.

However, experts believe sustainable fashion is here to stay. Laura Madden, a sustainable fashion expert and influencer, believes the isolating nature of the pandemic influenced some to reflect on the effects their choices have on the environment. 

“More of us were stuck at home consuming information from our devices, and with the continuing growth of social media, there was just so much more information out there: more people speaking up unfiltered and unashamed about the impact of fashion on the environment,” Madden says.

Joaquin Phoenix makes good on his

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