A Reality Check for Fashion Tech? | The Week Ahead, BoF Professional

Fashion Start-Ups Report Results

  • Newly public Warby Parker, as well as Poshmark, ThredUp and The RealReal report quarterly results this week

  • Online sales show signs of plateauing after surging during the pandemic

  • Shopify and Amazon recently reported disappointing results

For much of the last 18 months, e-commerce platforms and brands have had the wind at their backs. First, the lockdowns drove a boom in online shopping. Then, the lifting of lockdowns sparked a spending spree at retailers online and off. But that phase may be coming to an end, at least for online shopping platforms. Amazon and Shopify reported disappointing sales for their most recent quarters. The news hasn’t been all bad for e-tailers: Revolve’s sales surprised on the upside, and mostly online brands like Warby Parker and Allbirds saw huge appetite for their shares in recent IPOs.

What’s this all mean for the brands reporting results this

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How Trump’s Trade War Built China’s First Global Fashion Giant | BoF Professional, News & Analysis

On May 17, Shein — pronounced “she-in” — ended Amazon’s 152-day streak as the most downloaded shopping app in the US, a remarkable feat for any seven-year-old clothing brand, let alone one most Americans over 30 still haven’t heard of.

The kids, though, are all over it. As with so many online phenomena, Gen-Z and young Millennial shoppers have propelled Shein’s rise, in thrall to the company’s never-ending, always-changing catalogue of clothes at prices that stretch even the most meagre allowance. One recent Thursday, the app debuted 6,239 new items, including a floral backless halter top ($5), purple dinosaur-print PJs ($10), and a prom-perfect fitted butterfly-sleeve dress with pearl trim ($22). Earlier this year, a UK blogger crowed that she’d paid just £100 for more than 30 Shein bikinis, a clearly impractical number of swimsuits until you remember that social media audiences demand novelty above all.

Anything you want at

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