Fourth of July Fashion Sales You Don’t Want to Miss

The July sale events have kicked off ahead of the long weekend. Major retailers and brand names are offering deep discounts for July 4th.

Shop markdowns across fashion categories, including clothing, shoes and accessories, for a limited time. This is the time to purchase a dress or a pair of sandals for summer on discount.

Whether it’s a sitewide sale or discount on select styles, these July deals are some of the best you’ll find this summer. Revolve, Intermix, Alice + Olivia, Bloomingdale’s and Ray-Ban are among the fashion favorites participating in the July 4th sale.

Happy July 4th shopping, and check back as ET Style keeps you updated on the best new markdowns and deep discounts as retailers go live and announce their sales.

Quay’s BOGO Sale: sunnies and blue light glasses sitewide through July 5.

Adidas is letting you save 25% sitewide with the code SUMMER

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Fashion vs. the Economy: Retail Faces Double Dip

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The economic roller coaster isn’t over — and fashion can just hold on as tight as possible. 

As horrible as the first phase of the coronavirus crisis was, it was relatively straightforward (and straight down). Almost everybody was forced to shut down and go home, leading a projected contraction of more than 30 percent in second-quarter gross domestic product and an unemployment rate of more than 11 percent. 

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Even though the initial shock passed, that sinking feeling hasn’t gone away. No one knows what’s coming next. For retailers and brands, that means adjusting their business models and conserving cash, fingers-crossed they make it to the other side of the open-ended economic crisis. 

The coronavirus is the driving force behind the chaos, but it’s not the only variable. The reactions to the pandemic on the part of federal policy makers,

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Busy Shopping Scenes Only Part of the Picture

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Monday saw throngs of shoppers in England’s high streets, but it’s a stark reality from the distant supply chain workers and factory owners — many still holding out for payment from those same retailers, perhaps on declining hopes.

With stores permitted to reopen on Monday, lines gathered in locations like Oxford Circus outside Apple, Nike, Cos, Kiko and Zara. In another part of town, Westfield London in Hammersmith, teenagers sipped iced drinks and Primark bags, lounging in the sun.

Eager for sales and anything that didn’t resemble the confines of their living rooms, H&M, Zara, Apple and the clearance stalls at Foot Locker also drew pools of shoppers.

Despite Western retailers sliding up their gates and opening doors to shoppers, things are far from “normal” for apparel manufacturers in Bangladesh, which attributes 80 percent of its exports to the sector.

Even if a

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