Next week, Rebecca Minkoff is sticking with tradition and showing her latest collection in-person during New York Fashion Week. Despite the fact that the majority of her fellow designers are maintaining a digital format given the ongoing health pandemic — and many of New York’s biggest brands are sitting out the week altogether — Minkoff believes this is the best approach for her brand to showcase the new season for the industry and consumers.
“It is a special event that celebrates fashion and showcases the collection as it is meant to be seen — styled and at New York Fashion Week,” she said, noting that there will be a virtual component for others to experience the collection digitally.
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This is the second time Minkoff has staged a presentation during the coronavirus era. In September, Minkoff decided to go forward with her NYFW presentation in person, telling