EP360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer


Back again in 2012, I experienced an notion that was created in a dingy jazz club about cocktails with my mate and jewellery expert, Robin Kramer.  My vision was to bring enterprise coaching to start off up makes who couldn’t afford to employ the service of a specialist.

The jewelry marketplace was limited-lipped back again then and no other jewellery designers have been sharing their secrets and techniques due to the fact they considered if they helped, they’d shed their competitive edge.

There was a substantial studying curve to go from working a jewelry business enterprise to online company applications for jewelry designers, but we did it anyway. 

We pre-sold our signature system – Laying the Foundation to 50 makers who acquired terrific success. 10 many years later on, we’ve served a lot more than 8,500+ brands improve prosperous organizations that are aligned with their eyesight of accomplishment.

And as we’re celebrating our 10th anniversary, Robin and I recorded this more distinctive episode to give you an perception into the long term of the jewelry marketplace, so you can remain forward of the curve.

If there’s nearly anything that the very last few of several years has taught us, it”s that you need to be ready.

Download the display notes in this article

Robin is a learn in wholesale and customer-vendor relationships and a person of the greatest in the field.

In this episode, we reviewed stats, tendencies, and insights about wherever the jewellery field is heading. And here’s a brief overview of what we reviewed.

What to Hope

There is a global change happening correct now, and we are likely headed into a economic downturn no matter if you like it or not. With that getting explained, if you’re prepared and you retain your company operating like a very well-oiled equipment, you won’t be affected like other brands who clearly show up unprepared. 

Additionally, since customer tendencies are pointing to a lot less model loyalty and much more convenience, 1 of the most effective approaches to retain shoppers is to make your on line searching experience intuitive and uncomplicated to navigate, specially for hectic mobile purchasers. 

We chat a lot much more about navigating these traits, as properly.

Jewellery Models and Traits

There’s 1 point which is in this article to stay: Jewelry will usually be the go to obtain to commemorate a special celebration. Robin shares much more about what she’s looking at at tradeshows and tendencies like tech jewellery, gold, and expanding classes that will generally be booming.

You can discover wherever jewellery plays a significant job suitable now, and the preferred jewelry groups. Figuring out this could necessarily mean a flourishing jewelry organization for you for several years to appear.

Why Jewelry Matters Suitable Now

While a lot of corporations lost income for the duration of the pandemic, the jewelry brand names that targeted on their on line and e-commerce gross sales observed important advancement in 2020 and 2021.

We talked about why handmade jewelry is positioned to attract substantial-paying out prospects even in the experience of a economic downturn I also mentioned consumer obtaining trends that will aid you place your promoting and produce a far better expertise.

Suggestions on Acquiring Shoppers for Life 

It is a regarded actuality that certain buyer segments are becoming less model loyal. That’s why you have to have  to produce a great brand name expertise to your prospects. We drop timeless strategies and examples on how to educate your clients to turn out to be shoppers for lifetime. 

The aim is to enable you  increase your quantity of shoppers and the variety of referrals they give. And so significantly much more.

So if you want to trip the craze and get advantage of the long term of the jewellery field, pay attention to the full podcast episode 360… and celebrate our 10th yr anniversary with us. 


xo, Tracy

Sources mentioned in this episode:

Stick to Robin Kramer on Instagram!

Red Boot Consulting with Robin Kramer 

Utilize for Educate Your Consumers Profits Accelerator

Laying the Foundation Program 

Shopify Free Demo

Far more Resources for Jewellery Designers

EP353: How to Use Shopper Acquiring Traits in Your Advertising in 2022



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