Bruce Pask, Chore Coat Aficionado and Men’s Fashion Director at Neiman Marcus

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Bruce Pask’s title is synonymous with menswear, and I do not believe there is a person in the sector who couldn’t sketch his signature smirk from memory on a bar napkin. Bruce has labored in fashion for 30-furthermore decades, though he carries with him with none of the pomp or pretension you might assume from somebody with a job as storied as his. I have taken lots of avenue model photos of Pask in excess of the yrs and nevertheless I’ve in no way really regarded him, he’s constantly greeted me with kindness above the training course of my have menswear tenure. These days he is the men’s style director of Neiman Marcus and Bergdorf Goodman, lending his enormous expertise to two legendary companies. When he isn’t in Manhattan or abroad dictating tendencies and purchaser wishes, he spends his downtime in a superbly current and properly-liked cottage in the charming city of Bellport, NY, the place we photographed this piece together.

Below, Bruce and I examine the several positions he held throughout the fashion marketplace, operating intently with Annie Leibovitz, how he handles the dense histories of Neiman Marcus and Bergdorf Goodman and updates them to in shape the present day person, his B. Store and its wares, traveling to Copenhagen for vogue 7 days, and loads extra.

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

Can you wander me as a result of your occupation, from your foundations all the way to what you do at this time?

I worked various retail work escalating up and although in university, and begun my occupation in journalism and journal trend editorial shortly out of higher education as a style assistant at GQ journal wherever I labored for about ten a long time, finally serving as associate manner director. I still left to go after freelance styling and costume design and style, wanting to see and work with trend in a diverse way, with a further issue of perspective. I was launched to photographer Annie Leibovitz and worked with her on most of her editorials and handles for Vanity Fair and professional initiatives like styling and costuming strategies for The Sopranos and American Specific for about three several years. I then rejoined Conde Nast as the trend director for the start of Cargo, a men’s searching journal. We had a excellent but short run soon after which I joined T Journal and The New York Occasions to get the job done beneath Stefano Tonchi as men’s vogue director.

I have specialized in menswear for most of my occupation and uncovered the chance to just take that expertise and change from the context from journalism to retail when I was hired as the men’s manner director for Bergdorf Goodman and subsequently Neiman Marcus, where by I have now worked for about 8 decades. I really like the retail environment and being in a position to make use of my experience in a extremely various setting, bringing an editorial issue of see to my get the job done in a multi-brand luxury retailer, observing the outlets and on line as venues for the two content material and curation.

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

Bergdorf Goodman was established in 1899 and Neiman Marcus in 1907. I’m curious what the job of Style Director involves for you, and if you get the shops’ histories into account when updating them with garments manufactured for the contemporary period?

I am pushed by curiosity and am usually on the hunt for new and creating makes that I truly feel will resonate with and excite our consumers. A major concentrate for me is the curation and brand assortments in the outlets, as nicely as doing the job with all of the merchant groups on their respective buys—helping to guide them according to creating vital products and traits, the shifting behaviors and pursuits reflected in our customers’ dreams, and additional clarifying our model place of look at and fashion management throughout the corporation. Both Neiman Marcus and Bergdorf Goodman are distinct brands with identities and histories that tell shop presentation, models, and customers, and we are seeing extra and additional customer intersection and alignment inside the Neiman Marcus Gro
up as a full. With Bergdorf Goodman in New York Metropolis and Neiman Marcus merchants across the nation, we curate distinct details of perspective, environments, and items assortments that ideal replicate the regional shopper and their life and pursuits.

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

What is B. Shop, and what makes it distinctive in the context of men’s retail? What are some of your beloved pieces this year in the shop?

The B. Store is a multi-brand name, combined-goods store principle that I arrived up with to satisfy a demand from customers that I observed for a design and style-driven, wardrobe-focused specialty menswear presentation that focuses on elevated and exciting relaxed do the job- and weekend-use. I vacation really a little bit and located many makes specializing in an item or genre, as well as some lesser designer manufacturers that I felt could be specified which means and worth when introduced with each other, merchandised form of as just one would set up a closet. The arrangement allows tutorial shoppers by way of building their own appears to be like and helps them find new beloved parts. We’re in our third yr in the store and continue on to have a solid presence on the internet. I interact in a whole lot of dialogue with buyers and followers on Instagram, so the on the web shop is a fantastic way to be able to serve shoppers all in excess of. I did a application of softly tie-dyed linen shirts, shorts, and chore jackets in shades of blue from Altea, a great Italian manufacturer. I also just did a collaboration with Herschel Supply Co. on a line of six canvas and leather travel pieces that I really like a lot. We generally get some great artisanal pieces from Bode and a brand name termed Article-Imperial that is made in Nigeria that are vibrant, graphic, and actually fun for the spring.

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

What do you seem for in sourcing a new model for a store? What do you glance for in buying a new item of garments for by yourself?

I scour the market frequently for factors that I come across attention-grabbing, enjoyable, and refreshing and usually with an eye on our prospects and their factors of lo
ok at, demands, and wishes. I have been in the menswear enterprise for really a very long time, so I have faith in my instincts and intuition when I see a model or designer that sparks my curiosity. We are in such an expansively artistic time in menswear, with so lots of terrific collections to decide on from. For myself, I totally subscribe to the idea of getting a uniform, a signature design and style if you will. I have core pieces—certainly the chore jacket in all fabrics is in weighty rotation—that I blend and match often even though also injecting new items routinely to keep issues interesting. When seeing so considerably fantastic menswear in the course of our outlets it is quite quick to embrace new pieces to maintain things interesting and refreshing.

My type has surely evolved around time. I definitely have a uniform that is type of dependent on a balance of dressed-up and everyday items. I just about always dress in some sort of jacket, a button-entrance shirt, and wider legged khakis or denim. I like parts that add a minor temperament to my fairly regular combos a shirt which is a little bit oversized, a jacket with a element or refined layout.

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

bruce pask

Christopher Fenimore

What are some matters you just cannot are living with no? What are some wardrobe necessities each and every guy should have in his closet?

I have a deep enjoy for Italian food items so am generally striving to handle my pasta ingestion. I adore a chore jacket so really don’t definitely experience complete with out one on most times. As much as wardrobe essentials, I am all for self-determination, for sporting whatsoever makes one particular experience finest, most comfortable—whatever one’s motivation is.

You’re just about to vacation for market and fashion months overseas. Do you have a favourite put to journey to?

I adore Copenhagen and am really thrilled to return in August. It is an absolutely beautiful metropolis on the h2o with awesome eating places, sort and generous individuals, and anyone bikes everywhere you go. It is usually a excellent experience and I’ll be attending their fashion and market place weeks. At Neiman Marcus, we continually seem to detect and cultivate associations with emerging designers. We constantly glance ahead to encountering the creative imagination, curating the most effective of what we see and introducing new manufacturers to our buyers.

Are there trends you are seeing that present a shift from pre-pandemic to exactly where we are now? In the wake of all the things from economic downturn, to war, to place of work prerequisites, what are your predictions for where men’s fashion is heading?

There has actually been a change with the return to in-shop browsing, with a concentration on luxury and dressing up, including a spotlight on personalized night-don. At Neiman Marcus, we continue on to see toughness in men’s, specifically in our completely ready-to-dress in assortment and footwear, which can be attributed to the return to in particular person celebrations, gatherings, and journey. For these events, clients have a drive to categorical their specific style with new variations. I undoubtedly see this desire to costume up to adhere around. Even as do the job and office environment attire keep on to take it easy, we believe that there is a developing drive to don tailoring and suit separates simply because it feels very good.

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