Looking for an E-Commerce Stock That Will Benefit From a COVID-19 Vaccine? Try Revolve Group

Most e-commerce companies got a massive boost in 2020. Etsy, Shopify, and Wayfair saw their share prices jump 100% or more in the past year due to an increased demand for online shopping. One e-commerce business actually saw significant headwinds in 2020: Revolve Group (NYSE:RVLV). The fashion retailer saw sales and revenue decline, even though it was at a clear advantage versus its brick-and-mortar competitors.

This sounds like a setup for a short pitch, but fear not, the headwinds Revolve Group faced in 2020 should turn into a major tailwind in 2021 and beyond. Here’s why the company is primed to do so well this year, and why forward-looking investors should have it on their radar.

Four women laughing and talking at a bar.

Image source: Getty Images.

2020 results

Revolve Group sells high-end fashion apparel focused on millennial and Gen Z women. All of its sales come from online sources, with

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Pandemic window-shopping: Abandoning e-commerce shopping carts

A woman is seen shopping on ASOS the online fashion store on a laptop.

Dinendra Haria | SOPA Images | LightRocket | Getty Images

In normal times, Amanda Ryczek window-shopped — wandering around with no intention to buy, but taking time to see new merchandise or thinking of what could be worn and where.

As the Covid-19 pandemic shut down brick-and-mortar stores, the 27-year-old moved her habits online.

“I’m definitely not going into stores in the present moment, and so, as far as going online, you go to the store’s website and in some weird way it’s almost like going to the store,” Ryczek said.

But instead of testing a lotion or feeling the fabric on a shirt, she’ll hit “add to cart” — and then exit the window before checking out.

The internet equivalent of window-shopping isn’t new. People have been picking out items and abandoning carts for years.

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Online fashion stocks in vogue as coronavirus speeds ecommerce

By Emma Thomasson

BERLIN (Reuters) – Shares in online fashion retailers Zalando and ASOS jumped on Thursday after the German company said it expects a big increase in second-quarter sales and operating profit as coronavirus lockdowns accelerate a shift to ecommerce.

The growth rate of online fashion looks set to triple this year to account for 23% of European sales in 2020, levels not expected before 2024 prior to the pandemic, analysts at Bernstein said, adding the market share could hit 37% by 2030.

“The sudden closure of all apparel retail stores across all major global markets has shaken up the channel mix in an unprecedented way this year,” said Bernstein’s Aneesha Sherman. “(It’s) five years’ worth of growth achieved in about six months.”

Zalando, Europe’s biggest online only fashion retailer, said late on Wednesday it expects to significantly beat market expectations for 16% second-quarter revenue growth and an adjusted

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