Amazon Is Opening Its First Ever Virtually Advanced, In-Person Fashion Clothing Store, Twitter Reacts

Amazon announced on Thursday that it will be opening Amazon Style, its first-ever in-person store inside a mall, which will be dedicated to fashion and clothing.

The store opening at Americana at Brand, a mall in Glendale, California, is expected to take on a new concept of clothing shopping by allowing customers to personalize their experience virtually. Amazon is calling it an “elevated” shopping experience.

“Amazon Style completely reimagines what’s possible in the fitting room, turning it into a personalized space where customers can continue to shop a seemingly endless closet of great styles. When a shopper enters their fitting room, they will find the items they requested while browsing the store, plus additional options chosen based on their preferences,” said Simona Vasen, managing director of Amazon Style in a release.

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The mysterious Chinese fashion app that’s as popular as Amazon

By Michelle Toh, CNN Business

Every night before bed, Anushka Sachan whips out her phone to log into an app.

“It kind of becomes a habit,” said the 20-year-old Hong Kong University student. “Before sleeping, I’m just like, ‘Okay, check in.’”

The platform Sachan is using belongs to a Chinese brand called Shein — pronounced “She In” — which has rapidly attracted a global army of teen fans on TikTok.

The company is a mysterious online shopping upstart that has made headlines recently for surpassing Amazon in app downloads in the United States, and creating a cult following for its fast fashion apparel sold all over the world. Some experts even say it’s beating stalwarts like Zara and H&M at their own game, by making items more quickly and being more digitally savvy with customers.

“They’re making fast fashion look slow,” said Erin Schmidt, a senior analyst at Coresight Research,

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Forty Cute Summer Season Clothes, Shoe, And Accent Finds On Amazon

Although it’s based mostly within the UK, Asos is likely one of the biggest online retailers. Founded in 2000, the site offers a variety of designers and selections. It can also be one of many trade’s leading names when it comes to finding inclusive clothing.

Why Data is Key to Fashion’s Sustainable Transformation – Sourcing Journal

Why Data is Key to Fashion’s Sustainable Transformation.

Posted: Mon, 10 May 2021 12:00:52 GMT [source]

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Demand For Customized Shopping

Luisaviaroma is an Aladdin’s cave of … Read More