The mysterious Chinese fashion app that’s as popular as Amazon

By Michelle Toh, CNN Business

Every night before bed, Anushka Sachan whips out her phone to log into an app.

“It kind of becomes a habit,” said the 20-year-old Hong Kong University student. “Before sleeping, I’m just like, ‘Okay, check in.’”

The platform Sachan is using belongs to a Chinese brand called Shein — pronounced “She In” — which has rapidly attracted a global army of teen fans on TikTok.

The company is a mysterious online shopping upstart that has made headlines recently for surpassing Amazon in app downloads in the United States, and creating a cult following for its fast fashion apparel sold all over the world. Some experts even say it’s beating stalwarts like Zara and H&M at their own game, by making items more quickly and being more digitally savvy with customers.

“They’re making fast fashion look slow,” said Erin Schmidt, a senior analyst at Coresight Research,

Read More

Forty Cute Summer Season Clothes, Shoe, And Accent Finds On Amazon

Although it’s based mostly within the UK, Asos is likely one of the biggest online retailers. Founded in 2000, the site offers a variety of designers and selections. It can also be one of many trade’s leading names when it comes to finding inclusive clothing.

Why Data is Key to Fashion’s Sustainable Transformation – Sourcing Journal

Why Data is Key to Fashion’s Sustainable Transformation.

Posted: Mon, 10 May 2021 12:00:52 GMT [source]

Place your order with a participating retailer and have it delivered proper to your automotive. You can shop on our web site as traditional, and we will proceed to supply one of the best service we can. These remember your shopping preferences and tailor your expertise to you similar to your language and area. De-selecting these cookies may make the location much less relevant to you.

Demand For Customized Shopping

Luisaviaroma is an Aladdin’s cave of … Read More

Sally Singer Amazon Interview – Amazon Fashion Direction

sally singer at 2017 cfda fashion awards

Taylor HillGetty Images

Brought on board at Amazon last year to helm fashion direction, Sally Singer is a woman who’s made a career on having good taste. Her sterling bonafides combined with the launch of Luxury Stores at Amazon (a luxe digital storefront accessed in-app by shopping by department and selecting Luxury) have helped turn the ecommerce giant into a must-shop destination for fashion-lovers. Singer’s sharing her current 13 buys with BAZAAR.com here, along with a few thoughts on her journey into ecommerce and how magazine-life helped prep her for the career switch.

What drew you to this role with Amazon?

When I left my previous position I knew that my next role should be entirely digital. Don’t get me wrong: I love print—magazines, books, newspapers, catalogues, all of it—but even more I love the challenge of innovation, of what’s next for the culture and for my own journey.

Read More

Amazon offers select women’s clothing from just $12 Prime shipped, today only

Today only, as part of its Gold Box Deals of the Day, Zeagoo via Amazon is offering up to 39% off select women’s apparel from $12 Prime shipped. One of the most notable deals from this sale is the Long-Sleeve Open-Back Workout Top for $15.98. Regularly priced at $20 and today’s rate is an Amazon all-time low. Having cute workout wear really helps to motivate me and this top has an adorable open back. This style is also highly-breathable and you can choose from several fun color options too. It also can be paired with leggings, joggers, or shorts alike. Rated 4.3/5 stars from Amazon customers. Head below the jump to find even more deals.

More deals include:

Finally, be sure to check out The North Face’s latest outlet deals that are offering up to 60% off outerwear, t-shirts, and much more from just $12.

Zeagoo

Read More