It took Skin practically 20 yrs, but the common women’s lingerie, clothing and extras brand name is lastly using the plunge into menswear.
The luxury model launched by Susan Beischel in 2003 has amassed a superstar subsequent that involves Meghan Markle and Oprah Winfrey. And now, she’s obtained her sights established on the guys.
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The menswear had a comfortable start all through an function in Cannes very last month and will hit suppliers for spring. The men’s collection is centered around fundamentals these as the brand’s trademark double-layer gauze T-shirts built from organic pima cotton, as nicely as light-weight sweat tops and pants crewneck and cardigan sweaters, robes, equally a cover and a terry model, and quilted slippers. The Ts, offered in equally shorter and very long sleeves, are raw minimize with rolled edges, hallmarks of the brand name. The sweatpants are supplied in a large and a slim leg, the sweatshirt gives stretch houses with shoulder seams on the again, the terry robe has slit pockets and there is a single model of underwear — a box trunk with spandex added for stretch and consolation.
The materials are the identical as all those employed in the women’s selection, are distinctive to the brand and supply a soft, silky truly feel. There are delicate facts on the pieces such as embossed logos and bar end tabs.
Selling prices selection from $40 for the underwear and $115 for the slippers to $70 and up for T-shirts, pants for $110 to $170, sweaters all around $295 and robes for $180 to $225. The items are provided in a variety of colours but are centered all over neutrals these types of as navy, grey, white and black.
The collection is being supplied to the exact distribution as the womenswear and incorporates Neiman Marcus, Saks Fifth Avenue, Ssense, Harrods, Selfridges and the Mitchells Retailers.
“The upscale, luxury client can take refuge in consolation and simplicity,” Beischel stated. “And we’re bringing it to men now.” She believes now is the right time to extend into menswear because the pandemic has developed a desire for cozy, sophisticated basic principles that can be worn even though operating from household, or just lounging all around.
But the men’s launch is not staying seen as a check and the corporation believes it can carve out a rewarding specialized niche. The first selection includes additional than 20 kinds with 8 below the brand’s “continuity system,” which Beischel explained as fundamental principles that are out there for reorder. And Ken Sitomer, chief executive officer of Pores and skin, has significant hopes for the men’s collection, which he projected could finally grow to turn into a $50 million company.