There’s no better time to save on beauty, skincare, electric toothbrushes and much more (iStock/The Independent)

There’s no better time to save on beauty, skincare, electric toothbrushes and much more (iStock/The Independent)

Black Fridaythe biggest shopping event of the year – sees prices slashed across tech, beauty, fashion, home appliances, TVs and much more, with plenty of major retailers taking part, from John Lewis & Partners and Amazon to Very, Next and Argos.

What began as a one-day event in the US has since travelled across the Atlantic, with the shopping bonanza typically starting on 26 November and concluding the following Monday, which is also known as Cyber Monday. Some retailers including Amazon and Boots have even gone on to hold month-long Black Friday sales.

Traditionally intended to mark the end of Thanksgiving and the start of the festive period, Black Friday saw shops in the US discounting products in the lead up to Christmas. Amazon was the first to introduce the event to the UK in 2010, but it didn’t gain traction until Asda held an in-store sale in 2013, prompting other retailers to take part. Year on year, it’s grown in size and length, with last year early deals begining a month ahead of the main event.

With so many participating retailers and millions of deals dropping over the weekend, we’ll be on hand throughout this year’s sale to bring you expert shopping advice, the best discounts and all the details you need to navigate the mammoth event.

If last year is anything to go by, we can expect some of the best electrical and beauty discounts during Black Friday to be at Boots. In 2020, there was up to 65 per cent off toothbrushes, make-up, beauty tools, skincare and more, as well as reductions on big-ticket brands including Fenty Beauty, Oral-B, No7 and Benefit, and we predict 2021 to be just as fruit

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Here, we’ve detailed everything you need to know about the giant shopping event as well as what to look forward to from the Boots sale.

What is Black Friday?

Traditionally a one-day in-store shopping event to mark the start of the Christmas season after Thanksgiving in the US, Amazon was the first to bring the sale to British shores in 2010.

But it wasn’t until 2013 that the event gained momentum in the UK, when Asda introduced the first in-store Black Friday sale, which had people flocking to their nearest store to take advantage of the discounts. The success of Asda’s event led to many other retailers introducing both in-store and online deals.

Each year, retailers have kicked off the sale earlier and earlier. Notably, in 2020, Amazon launched its early-bird Black Friday sale a month before the holiday weekend, and it’s expected to do the same this year.

What’s the history of Black Friday?

Black Friday shopping dates back to 1952 in the US, when shops in Philadelphia discounted products to mark the beginning of the festive season. Later uses of the term in the 1960s saw the police referring to “Black Friday” when describing the chaotic traffic congestion the day after Thanksgiving.

The event gained international attention in the Noughties when TV coverage captured US shoppers raiding the shelves for discounted TVs, toys and tech during the sale. Retail giant Amazon was the first to bring Black Friday to the UK in 2010, followed by Asda in 2013.

When is Black Friday 2021?

The 2021 event falls on 26 November, with deals dropping throughout the whole weekend, concluding on Cyber Monday on 30 November.

In 2020, the landscape of Black Friday changed, with shoppers instead encouraged to stay at home due to the coronavirus pandemic and shop the deals online. This meant most of the biggest discounts could be found online, and it’s set to be the same in 2021.

What is Cyber Monday?

The Monday following Black Friday has come to be known as Cyber Monday and is the last day of the sales. It’s named as such because historically, pre-Christmas online sales peaked on this day.

Now, the day is a sales event in its own right, with retailers continuing to slash prices throughout the Monday. So it’s the perfect opportunity to bag a bargain if you missed out on anything over the weekend. It’s also the last mass sale event until January.

What’s the best way to get a Black Friday 2021 deal?

Throughout Black Friday and Cyber Monday, the IndyBest team will be curating the most impressive discounts to snap up across tech, beauty, fashion, home appliances, toys, TVs and more.

We’ll also be handpicking deals from retailers including Currys PC World, Amazon, Very and John Lewis & Partners, so make sure you keep checking back during the sale.

Unlike last year, deals should be available in-store as well as online, so it’s worth keeping an eye on your local shops as well.

Tips for Black Friday shopping online

The best way to ensure you’re prepared is to set up accounts with all the big retailers, including Amazon, John Lewis & Partners, Currys PC World, Very, Next and Argos. This makes shopping on the day easier and quicker. If you’re after next-day delivery, sign up for Amazon Prime or start a free 30-day trial.

You can also sign up for newsletters to receive all the latest updates from retailers, meaning you’ll be the first to know when the sales start and have access to any discount codes. It’s always good to download the apps of your favourite retailers and follow them on socials, too.

We’d also recommend reading the retailer’s returns policy if you’ve not shopped there before. And if you’re shopping online, ensure your anti-malware software is up to date. Read our review of the best solutions here.

Tips for shopping the Boots Black Friday 2021 sale

At IndyBest we’ll be on hand throughout Black Friday to help you navigate the giant sale and to bring you the best deals and discounts. If you’re looking to restock your bathroom cabinet or upgrade your make-up collection, there’s no better place than Boots.

As with most participating retailers, we’d recommend registering for an account so you can check out faster on the big day. You can also create a favourites list of products meaning you’re just one click away when the deals drop.

If you’re planning on shopping at Boots, why not get an advantage card and for every £1 you spend, you collect four points. We’d also suggest downloading the Boots app for personalised offers, shopping on the go and info on the sale. IndyBest will also be providing regular updates, so make sure to bookmark this page.

What were the best Boots Black Friday deals last year?

The Boots 2020 sale was bursting with deals on make-up, fragrances, electric toothbrushes, straighteners, hairdryers and much more, with up to 65 per cent off.

In fragrances, you could save £44 on the Boss bottled night scent from Hugo Boss (£89, and £25 on Jimmy Choo’s blossom perfume (£52, Last year’s sale was full of unmatched bargains on make-up sets, too, with £34 off Benefit’s mascara trio (£62.97, and a whopping £123.50 off the No7 party collection.



Last year, the retailer revealed a price-match promise on its beauty electricals – meaning if you purchased a product and found it cheaper elsewhere within 72 hours, Boots would refund you the difference. Among the stellar electrical deals we saw, you could save £270 on the Oral B i08 electric toothbrush (£450, as well as £100 on the Philips sonicare diamondclean (£119, We reviewed a similar sonicare model in our round-up of the best toothbrushes, with our reviewer saying they “were very impressed with the professional quality of the clean”.



Also in electricals, there was £260 off Braun’s series 9 electric shaver (£225,, more than £40 off the Babyliss pearl shimmer straightener (£37.49, and a huge £150 off the Philips lumea IPL machine (£259, that earned a spot in our review of the best IPLs.

What were the best Boots Cyber Monday deals last year?

The final day of the sale was the perfect opportunity to stock up on make-up essentials, with up to 50 per cent off brands like Fenty Beauty. The stunna lip and face set (£42, was reduced down to just £24, while the matte longwear foundation (£21.60, was just £22.95.



We also saw the Huda Beauty gemstone obsessions eye kit (£19.98, reduced by nearly £20, the Benefit cheekleaders highlight and contour palette (£52, reduced down to £31.20, and the YSL touche éclat illuminating pen (£21.60, down to just £17.



Boots also discounted a bunch of seasonal sets with Clinique’s limited-edition fresh face forward gift set reduced down to £42 and Soap & Glory’s Christmas gift set available for just £20. We can expect the same this year, meaning there’s no better time to get presents sorted.

Where can I find the best Black Friday 2021 deals?

You can easily find all the best deals, discounts and special offers by checking back here during the lead-up to Black Friday and throughout the sale – make sure to bookmark our dedicated Black Friday page to be in the know.

For all the details on the best discounts across participating retailers, browse our guide to the event.

Voucher codes

For the latest discounts on home appliances, tech, toys and more, try the links below:

Looking for everything you need to know about Black Friday 2021? Find out the dates for the sale and what deals to expect