Swedish online second-hand shop Sellpy, which is majority-owned by fashion giant H&M (HMb.ST), said on Monday it was opening in 20 more European countries, in a bet demand for sustainable fashion will keep growing.
The start-up handles the entire sales process from picking up the goods from sellers’ homes, to photographing, selling and shipping. The expansion will take its number of markets to 24 after it first launched in 2014 in Sweden.
Sellpy said in a statement second-hand was one of the fastest growing market segments within the fashion industry.
“Every garment bought pre-owned saves resources for our planet. Demand in our new markets is growing rapidly”, Head of Expansion Gustav Wessman said.
As consumers become increasingly conscious about the origins and sustainability of their clothes, the fashion industry is