Fashion & Shopping
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Arab Fashion Brands To Keep An Eye Out For!

Rosa S. Alexander





a stuffed animal is lying on the ground: Arab Fashion Brands To Keep An Eye Out For!


© UAEMoments
Arab Fashion Brands To Keep An Eye Out For!

When shopping, you often think of international brands such as Zara, Bershka, h&m, and more. But what about Arab local brands? There are many emerging Arab fashion brands, some of which gained tremendous fame over the past years.




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Fashion & Shopping
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Shopping App Ranking Favors Fast Fashion, Fun

Rosa S. Alexander

What will happen to the action in shopping apps now that we’re on the verge of losing that COVID-era fig leaf ­— the face mask? It’s a good question, and there is data to draw upon.

PYMNTS’ latest Provider Ranking of Shopping Apps reveals spry agility in the apps of the top names in app eCommerce heading into summer 2021. While some ties have been broken and some names have changed, the rankings speak well for app-based buying writ large.

Let’s see what’s transpired since we met in this space a month ago.

The Top 5

How do they do it? Up against the world’s worthiest competitors, yet somehow the SHEIN fast-fashion app holds that No. 1 spot as if they’d made a deposit. Amazing story (for another time).

To illustrate SHEIN’s David and Goliath resilience, at

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Fashion & Shopping
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How Trump’s Trade War Built China’s First Global Fashion Giant | BoF Professional, News & Analysis

Rosa S. Alexander

On May 17, Shein — pronounced “she-in” — ended Amazon’s 152-day streak as the most downloaded shopping app in the US, a remarkable feat for any seven-year-old clothing brand, let alone one most Americans over 30 still haven’t heard of.

The kids, though, are all over it. As with so many online phenomena, Gen-Z and young Millennial shoppers have propelled Shein’s rise, in thrall to the company’s never-ending, always-changing catalogue of clothes at prices that stretch even the most meagre allowance. One recent Thursday, the app debuted 6,239 new items, including a floral backless halter top ($5), purple dinosaur-print PJs ($10), and a prom-perfect fitted butterfly-sleeve dress with pearl trim ($22). Earlier this year, a UK blogger crowed that she’d paid just £100 for more than 30 Shein bikinis, a clearly impractical number of swimsuits until you remember that social media audiences demand novelty above all.

Anything you want at

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Fashion & Shopping
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Digital Fashion: Trends today and beyond

Rosa S. Alexander



a person standing next to a body of water: The growth of phygital fashion suggest how digital fashion continues to witness an epochal rise.


© Provided by The Financial Express
The growth of phygital fashion suggest how digital fashion continues to witness an epochal rise.

By Aarti Ahuja,

The world of business have lived through one of the toughest and yet most adventurous year in 2020, and we have all stood witness to every bit of it. From business operations evolving overnight, to unprecedented digital transformation covering every sector in matter of weeks, we have seen almost everything.

The apparel industry is no different, and it has been going through its fair share of transformations, as well. While the industry is trying to make a seamless transition from offline retail to online shopping, the focus have been collectively observed to have tilted towards digital fashion, or, to be more precise, Phygital fashion. Much like how it sounds, the term ‘phygital’ is used to refer to the amalgamation of the physical and the digital

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