Farfetch Stock: Buy the Panic-Induced Dip in FTCH

All shopping is moving online — including luxury fashion — and that’s why luxury fashion e-retailer Farfetch (NYSE:FTCH) has been one of Wall Street’s favorite stocks over the past year. During that stretch, Farfetch’s stock price has risen more than 500%. 

farfetch (FTCH) logo next to a hanger

Source: nikkimeel / Shutterstock.com

But things aren’t going so well for Farfetch stock today. 

The company reported fourth-quarter numbers Thursday, after the bell. Those numbers were good and topped estimates.

But the company’s growth momentum meaningfully slowed from the third quarter, and management is guiding for this slowdown to carry into 2021.

Investors who have been bidding up FTCH stock for over a year now, weren’t too impressed. Farfetch stock dropped more than 10%. 

What’s next? 

Some consolidation here while investors process this slowdown as well as broader interest rate headwinds. Then a return to the stock’s long-term uptrend.

So, if time is on your side, you

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Farfetch Introduces Fashion Footprint Tool

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LONDON — Farfetch is forging ahead with its sustainability commitments and introducing a “fashion footprint” tool to help customers better understand the environmental impact of their purchases — and to highlight the benefits of buying pre-owned. The aim is to ensure that sustainability remains top-of-mind for the consumer.

The introduction of the online tool, which will allow consumers to see the impact of specific materials in their purchases and the savings they are making if they choose to buy secondhand merchandise, was informed by a report examining the pre-owned market that was published by Farfetch in partnership with the London Waste and Recycling Board.

The report looks at the growth of the pre-owned market in the U.K., the U.S. and China., key consumer behaviors, as well as “displacement rates,” or the extent to which shopping pre-owned reduces the demand for new-season items.

“The

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