A year after the last Covid-free catwalk shows in Milan, men’s fashion week begins on Friday, but without the buzz of its traditional audience of buyers, bloggers, celebrities and media.
As the pandemic continues to upend Italy’s crucial luxury sector nearly 12 months after it first swept through the country, fashion houses have turned to technology to showcase their fall/winter 2021-22 collections.
Shows will be broadcast live on the fashion houses’ own websites or be replaced with pre-recorded presentations, short films and other artistic projects. Others such as Dolce & Gabbana have withdrawn entirely.
The four-day men’s fashion event takes place with infections rising in Italy’s Lombardy region with a return a full lockdown possible as early as the weekend.