As pop culture puts it, shopping in thrift stores can trigger painful memories (see: Marge Simpson reworking a Chanel-esque suit, Pen15‘s tween leads pawing over a secondhand Tommy Hilfiger shirt, or Jenny Humphrey’s entire character arc). But thanks to a growing resale market—with an expected value of $64 billion in the next five years—the firsthand shame of secondhand shopping is finally starting to fade.
In order to normalize the practice of buying used, thredUP, one of the top destinations for online consignment shopping, tapped Christian Siriano to create the first universal logo to represent gently worn clothes. Much like the symbol for recycling, thredUP’s hanger-shaped logo is intended to be worn as a badge of honor for your thrifted find.
“I think it’s a very important thing happening in fashion, and I think this whole idea of sustainable fashion is something every brand