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These Brands Don’t Want Your Black Friday Business

Jaime E. Love

This Black Friday, as brands slash prices! and trumpet the best deals! and big savings!, one company is taking a very different route. Sneaker brand Allbirds is actually increasing its prices. 

Every product will be $1 more expensive on Friday, with all the extra money raised going to Fridays For Future, the climate movement founded by Swedish climate activist Greta Thunberg. 

“Black Friday deals may satiate momentary desire,” Allbirds said in a statement, “but their impact on the planet is a lot more long-lasting.”

The move may seem an act of self-sabotage, but a spokesperson for the company ― which spotlights its environmental credentials ― told HuffPost, “Our hope is that one small price increase can spark a conversation about the larger environmental issues facing the fashion industry and beyond.” 

Black Friday is traditionally one of the year’s biggest shopping days. Online sales last year totaled $7.4 billion

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As a Black Fashion Editor, My Loyalty to Brands Is Dwindling

Jaime E. Love
PARIS, FRANCE - JULY 04: A passerby wears a blue ripped denim jacket, a yellow bag, a large white paper shopping bag, on July 04, 2020 in Paris, France. (Photo by Edward Berthelot/Getty Images)
PARIS, FRANCE – JULY 04: A passerby wears a blue ripped denim jacket, a yellow bag, a large white paper shopping bag, on July 04, 2020 in Paris, France. (Photo by Edward Berthelot/Getty Images)

People always change when they’re in a relationship. They go from never watching football to being the biggest Cowboys fan ever. Or never being “big on rap” to knowing all the words to Tupac’s songs. When you confront them, they’re often defensive and clap back with “I was always into that!,” as if they have amnesia. Sure, people change for their significant other, but it’s hard to accept that change as authentic when you’ve known who the person was. This is the same feeling I have about the fashion industry when it comes to its inaction in the wake of the coronavirus outbreak and the country’s reckoning with racism.

As a Black fashion editor, I’ve scrolled

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7 queer-led brands you should be shopping

Jaime E. Love
Getty Images
Getty Images

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

Happy Pride! Annually during the month of June, people around the world celebrate and uplift the LGBTQIA+ community, while honoring the 1969 Stonewall Uprising in New York.

While many Pride marches, parties and large gatherings were canceled this year due to the global pandemic, that doesn’t mean that you can’t still show your love and support for the queer community. Donating what you can to charities and organizations that help uplift LGBTQIA+ people is a great place to start, and this charity navigator is a fantastic resource if you’re in need of a few suggestions. You can also show your pride by waving or

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Save up to 40% on top fashion brands

Jaime E. Love

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Nordstrom's Contemporary Sale is on now until June 28. Image via Nordstrom.
Nordstrom’s Contemporary Sale is on now until June 28. Image via Nordstrom.

Yahoo Lifestyle Canada is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

The arrival of summer usually comes with the start of many backyard barbecues and family get-togethers, and although this year things may look a little different, you can still enjoy everything the season has to offer. 

Summer is also a great time to shop, since most retailers begin their end of season sales in an effort to clear out spring and summer merchandise. If you’ve been on the hunt for some stylish wardrobe updates, you can find major savings at some of the biggest

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