New cosmetics company ‘Biden Beauty’ promotes voting for the Democratic candidate

With less than a month away from the U.S. presidential election, companies are getting creative in how they encourage American consumers to vote.

This includes a new fashion and cosmetics brand known as “Biden Beauty.”

The Democrat-leaning company made its social media debut towards the end of September and has been serving as a voter registration resource while encouraging U.S. adults to vote for Democratic presidential nominee Joe Biden.

KYLIE JENNER’S INSTAGRAM POST CAUSED A ‘SURGE’ IN VOTER ACTIVITY ONLINE, ORGANIZATION SAYS

“Voting is crucial and statistics show that Gen Z (those born between 1996 and 2015) can make or break this election,” Biden Beauty wrote in its first Instagram post. “For 2020, Pew Research projects one out of ten eligible voters will represent Gen Z, which will compose 24 million potential voters. But among eligible Gen Z voters from the 2019 primaries, data showed only 30% voted, a

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Top Health, Wellness Trends 2021 In Health, Fitness, And Beauty

New Year who dis? A seismic shift hit 2020 (to say the least) and reverberated through all of us. It threw our priorities and goals and day-to-day habits into a high-speed blender. The topsy-turvy time also offered up an opportunity to reset, embrace the unexpected, and figure out how to keep going. Would 2019 you recognize the 2020 version?

Maybe not, but it’s okay. Out went packed race corrals and after-work happy hours. In came pure joy, sweating in unfamiliar ways, and treating your mental health with real TLC. Resettling into the new world was a bit scary at first, but now: The silver linings are everywhere.

Take these trends, turn ’em into goals, and soon, you’ll have your own breakthroughs to FaceTime with friends about in 2021. Try one, two…or all of them. New you, indeed.

rule

beauty

Yasu + Junko

lightning bolt

Make Your Routine More Like Self-Care

Your skin-care rituals, whatever

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Bobbi Brown Shares Her All-Time Best Beauty and Wellness Secrets

With four decades of experience in the beauty business, Bobbi Brown knows all of the best tricks of the trade. And since becoming a certified health coach in 2018 and launching her own supplement brand, Evolution_18, the pro has quickly become a guru in the wellness space too. So when we caught up with Bobbi, 63, to discuss what it was really like stepping away from her namesake brand and launching a new makeup line, Jones Road, last October, we couldn’t help but ask for all her secrets.



Bobbi Brown sitting on a table: Courtesy Bobbi Brown


© Provided by People
Courtesy Bobbi Brown



Bobbi Brown sitting on a table: From achieving her signature no-makeup makeup look to perfecting a healthy smoothie, the multi-hyphenate guru shares her greatest tips


© Courtesy Bobbi Brown
From achieving her signature no-makeup makeup look to perfecting a healthy smoothie, the multi-hyphenate guru shares her greatest tips

“During my freelance makeup career, I worked with every supermodel and every actress. I would try to understand why they look so good. Yes, it was makeup, but I also

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Sale: Fenty Beauty, Schoolhouse, Coach, NutriBullet 2021 | The Strategist

Photo-Illustration: retailers

You might be taking it easy this short work week, but the internet’s post-holiday sales are still going strong. We found dozens of actually good deals — up to 55 percent off — on lots of seasonally appropriate items, like a cozy cotton quilt, an insulated parka, and even some stylish rain boots. (And because we couldn’t help ourselves, a few Valentine’s Day gifts for him and her, too.)

Stoic Men's Insulated Puffer Parka

Backcountry is taking up to 60 percent off cold-weather gear for men and women, including this insulated parka that’s still available in sizes S to XXL and four different seasonal colors (though we think the black pictured is always a foolproof choice).

Stoic Women's 1/4-Zip Pullover Jacket

And here’s a water- and wind-resistant quarter zip to layer during dog walks, in a soothing French blue.

NutriBullet Rx Blender

If your New Year’s resolution includes eating more fruits and

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