Financial terms were not disclosed, but the partners said the objective is to expand Ami’s approachable, nonchalant fashions in the digital realm and with stores in new markets.
More from WWD
Disclosing the transaction exclusively to WWD, Ami chief executive officer Nicolas Santi-Weil said the goal was to find a partner that could help take the business to the next level while respecting its creative DNA and entrepreneurial spirit.
He lauded Sequoia’s knowledge of all things digital, the ecosystem of start-ups in China, and the IT solutions and software that are fueling the commerce of tomorrow, particularly in Asia.
Santi-Weil described the partnership as analogous to Ami’s first dealings with Farfetch some seven years ago: Aligning with a company with a different skill