GLOBAL FASHION BRAND CLAIRE’S ANNOUNCES CHIEF MARKETING OFFICER

Propelling the Brand Evolution, Powerhouse Marketer Kristin Patrick Joins Claire’s, Making Her Mark with ‘Be the Most Festive’ Holiday Campaign

Published: Dec. 15, 2021 at 8:30 AM EST|Updated: 1 hours ago

HOFFMAN ESTATES, Ill., Dec. 15, 2021 /PRNewswire/ — Global fashion and youth culture brand Claire’s Stores, Inc. today announces the appointment of Kristin Patrick as Chief Marketing Officer (CMO) as it continues its leadership as a global fashion brand powerhouse committed to inspiring self-expression through the creation and delivery of exclusive, well-curated products and experiences, including world-leading ear piercing services. Patrick, a forward-thinking executive, who most recently served as global CMO of PepsiCo, will oversee all aspects of marketing including consumer insights analytics, brand and business strategy, creative vision and omnichannel media, reporting directly to Claire’s Chief Executive Officer, Ryan Vero.

Global fashion brand Claire's announces Chief Marketing Officer, Kristin Patrick
Global fashion brand Claire’s announces Chief Marketing Officer, Kristin Patrick

“We are thrilled to welcome Kristin to our visionary management team, bringing her boundary-breaking marketing expertise to Claire’s to inspire customers to experiment with self-expression,” said Ryan Vero, Chief Executive Officer. “She will be a key member of the Claire’s leadership team in driving revenue and building our brands. Her influence is already evident through ‘Be the Most Festive’, our new holiday campaign that amplifies and activates our purpose of self-discovery, expression and empowerment. Kristin’s depth of analytic and insight-driven marketing, content innovation and digital prowess align perfectly with the strategic priorities of strengthening the connective power and reach of our brands.”

As Claire’s further strengthens its role as an omnichannel category leader with an evolving global footprint and seamless digital experience, Patrick will drive value and universal relevance, deepening relationships with customers and propelling Claire’s into a playground for new experiences, business categories, exploration, experimentation and fun.

“Claire’s has a powerful legacy that transcends generations, and I’m excited to unleash a new Claire’s, empowering our customers to explore and celebrate who they are through the best of our brand and deliver on experiences which ignite their imagination around limitless possibilities,” said Kristin Patrick, Chief Marketing Officer.

Patrick’s distinct perspective and leadership is evident in ‘Be the Most Festive’ the brand’s new holiday campaign as part of its new ‘Be the Most’ brand platform which takes Claire’s and its consumers into a future that is modern, trendsetting, innovative and playful. Connecting with culture and leading conversations, ‘Be the Most’ comes to life in the spirit of the brand’s campaign for holiday, supported by a full-funnel marketing strategy inclusive of out of home in New York and Chicago as well as extensions across e-commerce, store experiences, social media, influencers and brand activations.

For the brand’s first-ever campaign and multimedia concept, Claire’s engaged New York based creative agency Lloyd&Co. Further bringing the concept to life, Claire’s has also tapped mixed-media illustrator and filmmaker Quentin Jones for a series of creative videos which transport viewers into a Claire’s-inspired universe powered by the imaginations of Gen Z. Fantasy worlds across three different age groups collide with the real world as disparate spinning motions mimic a kaleidoscope’s refracted views, sparkling and soaring through dreamlike settings.

Patrick has brought global companies to the intersection of brand and commerce, delivering engaging, omnichannel retail experiences which envelop the consumer with content, product and experiences. Throughout her career, she has been responsible for repositioning brands across lifestyle industries, including entertainment, beauty, fashion and consumer product goods. She most recently served as the global CMO of PepsiCo, responsible for delivering the company’s long-term global growth strategy and expansion plans across the entire Billion-dollar portfolio of brands including launching new beverages, creating and building a state-of-the-art content studio and developing one of the largest global football campaigns across sports, fashion, music and content that still serves as their core go-to-market strategy today. Prior to joining PepsiCo, Patrick held leadership positions at renowned global brands, including as Chief Marketing Officer for Playboy Enterprises, Executive Vice President of Brand Strategy at William Morris Endeavor where she relaunched the Polaroid brand making Lady Gaga the Creative Director, NBC Universal, The Walt Disney Company and Revlon. She is known as a cutting-edge leader and built her fashion and retail expertise as Vice President of Strategy and Innovation at GAP Inc., where she incepted the (RED) campaign; as CMO of Liz Claiborne’s Lucky Brand and at Calvin Klein. As CMO of Claire’s, she will play a role in building on the fashion brand’s more than 50 years of leadership as a global creator and influencer of youth culture.

About Claire’s Stores, Inc.
Claire’s Stores, Inc. is a fully integrated, global fashion brand powerhouse committed to inspiring self-expression through the creation and delivery of exclusive, well-curated products and experiences. For over 50 years, Claire’s has been a destination for the curious, creative and influential and an industry-leader in ear piercing services, delivering a trendsetting assortment of fashion products and accessories that help young people worldwide style and define themselves. Through its global brands, Claire’s® and Icing®, the company delivers an immersive, omnichannel shopping experience with owned and concession stores throughout North America and Europe as well as franchise stores in the Middle East and South Africa. More information regarding Claire’s is available at www.cla
irestores.com
.

U.S. MEDIA CONTACT
Sarah Gordon, SHADOW
[email protected]

U.K. MEDIA CONTACT
Katie Settle, Claire’s Stores, Inc.
[email protected]

Claire's launches 'Be the Most Festive' Holiday Campaign
Claire’s launches ‘Be the Most Festive’ Holiday Campaign
Claire's (PRNewsfoto/Claire's Stores)
Claire’s (PRNewsfoto/Claire’s Stores)

View original content to download multimedia:

SOURCE Claire’s Stores

The above press release was provided courtesy of PRNewswire. The views, opinions and statements in the press release are not endorsed by Gray Media Group nor do they necessarily state or reflect those of Gray Media Group, Inc.

pga77 pga77 slot suster123 kijangwin ladangtoto rajatogel slot-gopay kakek zeus scatter-hitam scatter-hitam kijangwin suster123 scatter-hitam slot taiwan slot-gopay hoki99 slot linkaja slot ovo nenektogel gasing777 tumi123 bento123 fendi188 gasing777 66kbet scatter-pink scatter-hijau ladangtoto ladangtoto gudangtoto rajatogel nusantara4d ladangtoto scatter-hitam slot-bsi scatter-hitam ladangtoto slot-bri pga77 slot-goceng slot-10k opaltogel scatter-hitam jp188 ladangtoto slot-linkaja slot-cimb slot-gopay slot77 sbankjago sbca slot-qris ladangtoto slot-dana idnslot slot-mandiri slot-maybank ladangtoto scatter-hitam ultra889 sumseltoto medantoto rajampo raja88jp indoslot88 asiatoto88 mpltoto wajik777 tumi123 kembangtoto alexistogel mawartoto rajatogel wajik777 madu303 mpo888 sikat88 gucitoto pga77 pga77 ladangtoto olx188 gacor88 ayah4d pga77 pga77 gemilang4d ladangtoto petir388 kembangtoto sikat88 ying77 slot212 texas88 slot138 rp888 rumah258 cuan88 slot-bonanza scatter-hitam slot-dana kakek-merah rajampo lampung4d alay4d jambitoto manadototo binjaitoto pajaktoto popotogel 888slot jacktoto kaskustoto keitogel laku77 wing4d bostoto laetoto afktoto rudaltoto ojktoto pga77 rajagacor olxslot rajatogel jacktoto bento4d kaskustoto pga77 preman69 mpo808 mpoxtra838 rajatogel rajagacor ladangtoto asiatoto tumi123 olx188 bro138 galaxy77 asiatogel88 gacor88 rajatogel slot77 padangtoto rasa4d sdtoto omtogel ltdtoto dentoto rupiahtoto gacor88 pgbet slot-thailand mawartoto rajatogel rajatogel rudaltoto mawartoto topjitu toto188 mom4d 888slot sdtoto angkasa168 hondatoto 888slot bro138 scatter-hitam slot-zeus kaskustoto rajatogel tumi123 mustang303 api5000 senja777 super33 dewanaga89 hokibet dewa234 sizi99 cuanwin77 liga2000 88mega popi99 bento123 macauslot 888slot hoki178 jackpot108 gadunslot gacor88 king999 rajampo big777 kedai69 rp888 rajapaito ladangtoto rajatogel gtr11 slot99bet alba88 stars77 mangga2bet klik88 rans288 fin4d ceriabet leoslot88 agen108 dewasurga88 dragon222 gacorbos88 medusa88 pga77 pga77 pga77 surgawin homebet88 bento4d pga77 pga77 jago777 sgpslot api88 m77casino m77slot rajatogel bento4d m77casino m77slot hoki178 rudaltoto wajik777 gacor88 rajampo ladangtoto pga77 juragan69 texas88 mahjong69 galaxy77 pga77 hebat303 pga77 pga77 ladangtoto asiatoto inatogel toto88 jacktoto robintogel ladangtoto pga77 888slot wajikslot olx188 olxslot inatogel pga77 gacor88 pga77 bento4d robintogel asiatoto dewatoto gacor88 888slot slot-zeus slot-dana pga77 pga77 zodiak69 licin4d pga77 888dewa asian303 888slot indosultan88 slot-zeus Slot-Mahjong 66kbet rumah258 ying77 betseru pga77 scatter-hitam jayagaming lido88 hoki178 batik77 medusa88 duniabet303 royaltoto indosultan88 wdbos 888slot 888dewa wajik777 royaltoto wdbos gacor88 raja328 planet77 dewi188 slot-zeus slot-dana dewihoki fendi188 hoki178 batik77 pga77 naga138 robintogel surga55 pga77 slot-maxwin rajampo pga77 lotte4d 888slot pga77 angkasa168 pga77 cermin4d bento4d pga77 toto88 operatoto gacor88 olx188 m77casino m77casino pga77 pga77 888slot api5000 pga77 pga77 m77casino pga77 juragan69 pga77 presidenslot bighoki alexabet88 g200m m77casino mentari138 hoki178 olympus88 mega55 pga77 pga77 royaltoto panen77 pga77 garuda4d pga77 royaltoto sultantoto pga77 aksara4d arwanatoto bobatoto pga77 gacor88 m77casino 888slot 66kbet sritoto m77casino iramatogel mantra88 ajaib88 pga77 dewaslot88 pisang123 pga77 pga77 gas138 olx188 muara777 gacor88 dewaslot99 royaltoto pusat4d bos5000 pga77 888slot scatter-hitam pga77 sdtoto wis77 pamanslot meme4d diana4d prada4d neko4d angsa4d sinar777 brio4d pga77 okgas21 scatter-hitam slot-bonanza 98toto kingdomtoto direkturtoto rupiahtoto pga77 pga77 wongtoto akartoto kompastoto sultantoto gacor88 sumbartoto planet4d ngamenjitu 888slot royaltoto pga77 dorahoki pga77 pga77 pos4d djarumtoto kenzototo jejuslot mega777 royaltoto nirwana88 pga77 888slot pga77 pga77 palu4d royaltoto rogtoto omtogel Slot-Mahjong pga77 slot-demo pga77 slot-maxwin slot-zeus shitam sthailand pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 888slot pos4d pga77 m77casino pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 royaltoto sultantoto pos4d api5000 888slot pga77 pga77 m77casino pga77 pga77 pga77 pga77 pga77