Chanel has a new (temporary) home in Saint-Tropez.
The French Maison opened a seasonal boutique in the seaside town, tailor-made for well-heeled tourists and shoppers in need of a Chanel fix for days on the beach, nights on the town or a quick trip up the steps of the Palais during the Cannes Film Festival.
The Chanel pop-up, a staple in Saint-Tropez for more than a decade, once again takes over La Mistralée, a private mansion and former hotel. Per Chanel, the different rooms of the boutique are designed to evoke “the private sphere of Gabrielle Chanel,” while also blending well with the aesthetics of Chanel, accomplished through “the beige tones of the Roman opus travertine floor highlight the pinky-beige walls and the touches of black and white.”
Keeping it truly in the family, in the double salon, a fawn velvet banquette is said to be inspired by the sofa