Amazon Is Opening Its First Ever Virtually Advanced, In-Person Fashion Clothing Store, Twitter Reacts

Amazon announced on Thursday that it will be opening Amazon Style, its first-ever in-person store inside a mall, which will be dedicated to fashion and clothing.

The store opening at Americana at Brand, a mall in Glendale, California, is expected to take on a new concept of clothing shopping by allowing customers to personalize their experience virtually. Amazon is calling it an “elevated” shopping experience.

“Amazon Style completely reimagines what’s possible in the fitting room, turning it into a personalized space where customers can continue to shop a seemingly endless closet of great styles. When a shopper enters their fitting room, they will find the items they requested while browsing the store, plus additional options chosen based on their preferences,” said Simona Vasen, managing director of Amazon Style in a release.

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Top Things To Consider When Making All Your Wedding Arrangements

Participating in any wedding is a thrilling event. The excitement also gets increased if it is all about yours. Wedding events take place one time in your life probably. However, you can also treat it as one of the memorable moments in your life that can change the way of your life. When it comes to weddings, it combines with various events that you might pursue before finding your partner officially. You also need to do lots of things along with formalities that can make your moment memorable. 

Narrow down your budget

Before making any plan for your upcoming wedding event, you should look into various things, and budget is one of them. From booking venue caterers to others, you need to come across different planning that might help make your event a memorable one. You might need the best guide to wedding speeches and others that are available with … Read More

20 Minutes With: Personal Shopper and Fashion Consultant Lilya Yasmina Chair

London-based personal shopper Lilya Yasmina Chair.


Courtesy Lilya Yasmina Chair

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Just because someone is successful doesn’t necessarily mean they look successful. Working long hours in any profession might mean forgoing the latest trends in style and fashion.

Enter
Lilya Yasmina
Chair. The personal shopper and style consultant will stand in for the haute couture victim of means. Working around the world from her London base, Chair, 40, prides herself on leaving her clients’ looking and feeling better.

Trained by years as a buyer and scout in the fashion and beauty industries, Chair makes it her business to track the latest trends, hottest designers, and most popular looks in casual, business, and nightlife fashion. She took her insights and experience into a private practice, treating the fashion ills of individual clients seeking professional help to update and maintain their personal style.

PENTA: What does a fashion consultant and

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