Why Everyone’s Wearing This Coat

three women wear frankie shop's moss green quilted jacket with black pants in their homes and on the street

Courtesy of @bubblyaquarius, @nicolechavezstyle, @_jessicaskye

When Frankie Shop debuted its quilted Teddy jacket, a thin puffer coat with an oversize trapeze silhouette, the minimalist Paris-meets-NYC brand didn’t expect it to become a runaway hit. The makers of viral products rarely do.

After last year’s initial release, “We thought that perhaps we would move on from it,” Frankie Shop founder Gaelle Drevet tells Bazaar.com. Plenty of other outerwear styles have come and gone from Frankie Shop’s lineup since it opened in 2014, after all. Then the quilted Teddy jacket’s demand exceeded expectations…to put it modestly.

Following thousands word-of-mouth recommendations and several restocks, the $285 coat is gaining even more #OOTD credits this fall. It’s found in four neutral colorways in the brand’s online store, as well as at retailers like Net-a-Porter and Mytheresa. Fashion search engine Lyst reports that views of Frankie Shop quilted jackets have increased 129% from

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