Fashion Nova Partners with Afterpay on BNPL

Buy now, pay later (BNPL) firm Afterpay announced Thursday (Sept. 23) it has teamed up with eCommerce fashion platform Fashion Nova to give shoppers more options on how and when to pay for their purchases, according to a joint press release.

Online Fashion Nova shoppers can now choose to pay in four interest-free installments with Afterpay as part of the collaboration, the release stated.

Afterpay’s customer base grew to almost 20 million people in the past 12 months, and 90% of Afterpay orders this year were made by repeat customers, according to the release. Millennials and Generation Z make up the bulk of Afterpay’s customer base, with Gen Z being the platform’s fastest-growing demographic.

The tie-up with Fashion Nova represents an effort “to make fashion more accessible to these younger consumers,” the release stated.

“We’ve always prided ourselves on providing consumers easy and affordable access to the trendiest styles,”

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