Our Editors Just Discovered This Gorgeous NY Brand, and Just Wow

Welcome to Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.

Historians and writers have wondered what will be said about the human reaction to the pandemic decades from now. Nearly every industry and community was shaken up and forced to reckon with inconceivable loss, and everyone has responded differently. For many, it was, unmistakably, time to manifest change. Designer Esther Lee could no longer justify working in the conventional world of fast fashion, where she witnessed enormous amounts of waste and labor exploitation that weighed on her conscience.

Sthr, which launched last summer, is the

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