Finesse, a startup promising to take the guesswork and waste out of fashion, is announcing that it has raised $4.5 million in seed and pre-seed funding.
Founder and CEO Ramin Ahmari said the tremendous waste in the fashion industry has become badly-kept secret, with Burberry recently facing a backlash over its practice of burning unwanted products, and the fashion industry as a whole producing an estimated 13 million tons of textile waste each year.
Finesse is looking to change that, Ahmari said, in part by taking advantage of the fact that that fashion trends moving out of the “hermetically sealed” world of fashion catwalks and onto social media, where new products take off “on the backs and bodies and posts” of influencers like Kylie Jenner.
“This is data we have access to,” he said. Noting that he previously worked in finance, Ahmari added that the stock market