Black-owned fashion label Telfar wins design award for popular shopping bag

<span>Photograph: Rex/Shutterstock</span>
Photograph: Rex/Shutterstock

Black-owned fashion label Telfar has won the Fashion Design of 2020 award from London’s Design Museum for its vegan-leather, gender neutral shopping bag, capping off a change-making period for the brand.

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In a 12-month period where fashion has been forced to question its eurocentric outlook in the wake of the Black Lives Matter protests, Telfar has upended the idea of luxury fashion as white, privileged and purely aspirational.

The Telfar shopping bag has doubled as a celebrity favourite (fans include Solange, Issa Rae and Alexandria Ocasio-Cortez) and a symbol of the brand’s community-led outlook.

“In an era where true luxury is having a functioning health and social security system, I think their slogan – ‘Not for you, for everyone’ – rings very true,” Emily King, guest curator at the Design Museum said,

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