PARIS — While Berluti is opening the Paris Men’s Fashion Week calendar this season, it turns out its video will be just a teaser for the unveiling of the full collection on March 5 with a physical event in Shanghai.
Artistic director Kris Van Assche said the decision was made fairly early not to stage a traditional runway show in Paris and to hold a presentation in China, which has become a magnet for fashion brands as one of the few markets worldwide to enjoy economic growth during the coronavirus pandemic — notwithstanding a new round of lockdowns just ahead of the crucial Chinese New Year holiday shopping season.
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Because of ongoing travel restrictions designed to limit the spread of COVID-19, Van Assche and his teams won’t be able to attend, so they fitted models in Paris for a video project titled “Living Apart Together” that will