How Should Fashion Entrants to China Approach COVID-19 Rebound?

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LONDON — Everybody wants a slice of China’s booming luxury and fashion market, especially after the coronavirus put a stop to many businesses around the world.

It’s indeed fascinating to hear stories about how loyal Chinese consumers would queue outside Chanel and Hermès stores moments after the pandemic was contained and spend a record-breaking sum of money on high-price items, and how Burberry’s 100 limited-edition Pocket Bags in collaboration with Mr. Bags sold out within seconds on his WeChat mini-program.

McKinsey predicts Chinese consumers will account for 40 percent of the world’s luxury spending by 2025, but the growing demand is likely to be trapped in the country until 2021 due to pandemic disruptions. Because of this, China’s retail market is expected to overtake the U.S. and become the world’s largest as early as this year.

But the reality is far

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Fourth of July Fashion Sales You Don’t Want to Miss

The July sale events have kicked off ahead of the long weekend. Major retailers and brand names are offering deep discounts for July 4th.

Shop markdowns across fashion categories, including clothing, shoes and accessories, for a limited time. This is the time to purchase a dress or a pair of sandals for summer on discount.

Whether it’s a sitewide sale or discount on select styles, these July deals are some of the best you’ll find this summer. Revolve, Intermix, Alice + Olivia, Bloomingdale’s and Ray-Ban are among the fashion favorites participating in the July 4th sale.

Happy July 4th shopping, and check back as ET Style keeps you updated on the best new markdowns and deep discounts as retailers go live and announce their sales.

Quay’s BOGO Sale: sunnies and blue light glasses sitewide through July 5.

Adidas is letting you save 25% sitewide with the code SUMMER

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